IAS industry overview, June 16, 2010

June 16, 2010 -- Here's a summary of the latest industry news for Wednesday, June 16:

BlueKai and Bizo are partnering on business demographics; the partnership will theoretically improve BlueKai's data auction targeting. Here's the announcement: Bizo and BlueKai Partner to Deliver High-Performance Business Data Through the BlueKai Exchange

Online gaming outfit Orbis is rebranding as OpenBet Ltd, for various reasons. Link: Orbis Unveils its New Brand Identity

Demand Media says it has chosen Netezza for data warehousing, analytics, behavioral analysis and whatnot to help improve its ad targeting. Link: DEMAND MEDIA SELECTS NETEZZA ANALYTIC APPLIANCE

Nielsen has posted its 2015 retail forecast, taking the long view. The forecast includes some general predictions for ecommerce. Here: Nielsen Unveils Retail 2015 Forecast

Ad company Pulse 360 brags that it's a finalist in the 2010 Red Herrings. Here's the announcement: Pulse 360 finalist for the 2010 Red Herring 100 North America Award

ReachLocal says it's expanding into several new international markets and announces a beta 3-city launch of CRM offering Bizzy. More here: ReachLocal Announces Three-City Beta Launch of Bizzy

CMS outfit Sitecore picked up a content management award at CeBIT Australia. Here's the announcement: Sitecore Takes Home Excellence in New Media Award at CeBIT Australia 2010

Tremor Media and Innovid are partnering on pre-roll video advertising. The joint offering, called vChoice iRoll, will roll out on 1500 or so sites in the Tremor Media network. More here: Partnership Makes Tremor Media the Premiere Online Video Advertising Network to Offer Innovid Technology to Advertisers with vChoice iRoll

A couple weeks back, Clearspring Technologies announced a handy open sharing protocol called Oexchange. Google, Microsoft, LinkedIn are also involved. Sounds useful, particularly for the social media environment. More here: Google, Microsoft and LinkedIn Join Clearspring to Define Open Web Content Sharing

Online ad network Tribal Fusion announced early this month that they've opened a new sales office in Spain. Spain is a top 5 European display ad market with heavy broadband penetration. More: Tribal Fusion Opens New Sales Office in Spain

ContextWeb, operator of the ADSDAQ Ad Exchange, has announced a bunch of new interoperability initiatives for ad networks and publishers. Here they are: PubVantage And The PerformancePrice Create New Paradigm For Transparently Connecting Publishers With Ad Networks

Glam Media has launched a new branded display ad serving platform, in partnership with AdMeld, Bluekai, comScore, Dynamic Logic, Eyeblaster, Pictela, Pointroll, Quantcast and SymphonyIRI Group. Announcement:

Mobile advertising provider Jumptap says it's adding video to its mobile advertising lineup: JUMPTAP ADDS VIDEO TO LEADING INDEPENDENT MOBILE AD NETWORK

Lotame partnered earlier this month with XA.net on audience segmenting and targeting for advertisers and agencies: Lotame and XA.net Partner to Offer Audience Segments and Targeting Capabilities to Advertisers and Agencies

Traffic Marketplace has expanded its tmpSocial platform through the acquisition of social media company Social Suitcase. More info here: Social Media Unit Acquires Social Suitcase; Expands Offerings to Advertisers

LinkedIn says it hit 4 million UK members earlier this month.

Online display ad verification provider Adometry has joined the Undertone Verification Included program, Undertone says. Here's the announcement: Adometry Joins Undertone Networks' Verification Included Program

Mobile advertising technology firm Velti has announced a mobile developer program and launched various SDKs for Android, iPhone and various others. More info here: Velti’s mobile developer program

Yahoo has some insights into how well or badly parents handle children's internet security. The general result seems to be “could do better”. Here's the rundown: Yahoo! Gives Parents a B+ for Taking Action to Protect Children Online

Adify finds some gains in ad pricing for Q1 2010 on a category-by-category basis, as well as a few eCPM losses. Biggest winners are real estate, health and lifestyle segments. Summary here: Adify: Five Of 11 Ad Categories Up Big In Q1