IAS industry overview, June 15, 2010

June 15, 2010 -- Here's a look at the latest trends in internet advertising, internet security, social media and mobile internet for June 15, 2010:

A Ground Truth study finds that mobile internet usage peaks quite late in the day, possibly defying some expectations. Here's the study: Mobile Internet Usage Builds Throughout the Day

Keynote has announced a "mobile interactive testing environment" beta program; a suite of tools to "automate testing and verification of mobile content across thousands of mobile device profiles". More info here: Keynote Announces Beta Program for MITE 2.0 (Mobile Interactive Testing Environment)

Sophos has an interesting article on clickjacking on Facebook. Nasty stuff, and surprising that Facebook's technology allows this kind of thing. Here's the link: Facebook users clickjacked by the 101 Hottest Women in the World

Email marketing firm Epsilon reports increasing email open rates year-to-year for Q1 2010. Here's the data:

Facebook has partnered with the PTA on educating kids, parents and teachers on Internet safety. Sounds like a good idea, and about time. More info: National PTA and Facebook Announce Partnership

SIGNiX and IDology have teamed up on digital signatures, identity proof, and digital signage authentication. Rundown: SIGNiX and IDology Partner to Provide Verifiable Proof of Identity, Intent and Integrity within Digital Signatures

The IAB announced the judges panel for the 2010 IAB MIXX awards, scheduled for September. They've also expanded the awards categories to reflect changes in the way internet marketing is being conducted. Here's the full info: Leaders From Across Interactive Industry Assemble to Judge IAB MIXX Awards 2010

The MMA has published a whitepaper looking into the possibilities offered by oversize ad units within the mobile marketing arena. Here's the link: New MMA Whitepaper Explores Opportunities in Oversize Ad Units

Skype announced its availability on Sony Ericsson and Symbian smartphones. Oh, happy day! Link: Skype now available for Sony Ericsson Symbian smartphones

Apple has announced the iPhone 4. Neat new features includes video calling, a nifty high-resolution display, a better camera, and a bunch of other cool stuff. Uh-oh. I've still got another 18 months to pay off my 3GS. Here's the release: Apple Presents iPhone 4

While we're on Apple, they've also announced a new Mac mini. Sounds nice. Here's the specs: Apple Unveils All New Mac mini

Digital Element takes a look at geolocation in etailing. Expectations point to a rise in 2010 sales. More info: As Consumers' Wallets Open Up, Retailers Reach Out To Shoppers on a More Personal Level

Audience Science has announced the results of a "Audience Targeting State of the Industry Survey". Seems audience targeting is increasingly a cornerstone of online advertising. Here's the survey summary: http://www.audiencescience.com/press_room/press_releases/2010/20100609.asp

ChaCha is expanding westward: ChaCha Makes Three Major Sales Hires On West Coast

AdMeld and Peer39 are partnering on semantic targeting and yield optimization. Here's the announcement: AdMeld and Peer39 Partner to Maximize Performance Through Semantic Targeting

Amazon Web Services has boosted its large-scale data transfer capabilities. More info: Amazon Web Services Announces General Availability of AWS Import/Export for Amazon S3

Pew looks at the impact of smartphones on the workplace; an increasing trend away from the desktop toward remote servers and cloud computing. Full rundown: Smartphones expected to drive most work from the desktop to 'the cloud'

The UK-based Association of Online Publishers (AOP) has released the winners of its Digital Publishing Awards. Incisive Media grabbed Best Digital Publisher. Full list: AOP Digital Publishing Awards 2010 Winners

Eyeblaster is rebranding as MediaMind. Shame. Eyeblaster is a much better name. Here's a link: Eyeblaster to Rebrand Officially as MediaMind

Akamai offers a new study showing - surprise - that site performance is important for travel consumers. Study findings: New Study Reveals the Impact of Travel Site Performance on Consumers