Hydra Welcomes First Advertising Director - Kelly Jenkins-Lipp

With Appointment of Seasoned DR Industry Pro, Hydra Continues to Lead CPA Ad Networks in Value-Added Services

Beverly Hills, CA — Hydra, the largest pure performance-based advertising network, is proud to announce the appointment of Kelly Jenkins-Lipp to the recently created position of Advertising Director. With over 12 years of Internet and direct marketing experience, Jenkins-Lipp will lead Hydra's internal creative team in developing, producing and optimizing campaigns on behalf of various clients.

"The creation of an advertising director's position and recruiting top talent like Kelly, boosts our consulting and creative firepower," said Zac Brandenberg, CEO of Hydra. "We're continuously adding to the breadth and depth of our services to so that our advertisers can get the convenience of a single turnkey Internet solution, and concerted, synchronized control over all the levers that drive conversions."

Before joining Hydra, Jenkins-Lipp consulted on expanding the online marketing and e-commerce programs for several major brands including NFL, Vertical Branding, Sony Pictures, E! Online, and New Line Cinema to name a few. Previously, Jenkins-Lipp was Director of Marketing for Intermix, one of the largest Internet entertainment and media networks. During her tenure she was responsible for the digital marketing efforts for MySpace, Hydroderm, CupidJunction.com plus many others. Leading a team of graphic designers, content developers, analysts and programmers; Jenkins-Lipp consistently exceeded multi-million dollar revenue goals. Jenkins-Lipp held several other management positions working with clients like Wal-Mart, TiVo, and Yahoo leading effective online and offline marketing strategies, implementing data mining, CRM, RFM and other testing measures across the businesses.

"Hydra is one of a very few companies actively mining the intersection of DR and online advertising, and I look forward to helping pioneer new methods to drive higher response for their impressive list of well-known advertisers," said Jenkins-Lipp. "I'm thrilled to be a member of such a talented team."

Source: Hydra