Hydra announces the addition of CitizenHawk to its Network

CPA Ad Network Adds Service to Reclaim Domains and Lost Revenue from Cybersquatters

Beverly Hills, CA — Hydra, the largest pure performance-based advertising network, today announced a new working partnership with CitizenHawk, a leading provider of trademark protection and domain recovery services for branded advertisers.

"CitizenHawk has recovered millions of dollars in lost revenues and traffic for numerous brands by identifying and reclaiming web sites owned and operated by cyber/typosquatters," said Zac Brandenberg, CEO of Hydra. "I'm thrilled that CitizenHawk has joined us as a publishing partner. This is yet another unique service that Hydra can provide as we continue to service more high profile, branded advertisers."

Through a unique publisher agreement, CitizenHawk will work with Hydra in offering domain recovery services to advertisers within the Hydra network. Advertisers can choose to opt into CitizenHawk's domain recovery program at no added cost. Once engaged, CitizenHawk proactively works to recover domains that are infringing upon a brand's trademark, registering the recovered domains in the brand’s name. The resulting traffic from these recovered domains is redirected to the authorized brand landing page. An advertiser only pays for that traffic which converts into a qualifying action on either a cost-per-sale or cost-per-lead basis.

The CitizenHawk publishing partnership is the latest in a series of new capabilities added by Hydra to better appeal to and service the needs of prominent brands. Other recent brand-focused service offerings include landing page hosting, full creative services, numerous compliance and quality control enhancements, and internally-driven, integrated distribution in search, email and display.

"CitizenHawk is excited to offer our service through an online ad network of Hydra's size and reputation," said Dave Duckwitz, Chief Executive Officer at CitizenHawk. "It promises to be a win-win situation for us and Hydra, and most importantly, Hydra's clients."

In recent years, a large "black market" of cybersquatting and typosquatting has come in to existence. It is estimated that approximately 20 percent of all hand-typed URLs are misspelled. By registering typo domains of popular brands, squatters cost trademark holders million in lost revenues every year. CitizenHawk has proven successful in returning these fraudulent domains and the revenues they produce to their rightful owners.

CitizenHawk employs a unique, patent-pending technology to monitor and identify web sites whose domain names intentionally infringe on a company's trademark in order to obtain traffic. Through an automated process, CitizenHawk then takes action to recover those domains for the trademark owner.

Upon domain recovery, branded advertisers typically experience significant increases in incremental revenue, web traffic, as well as reduced pay-per-click (PPC) fees.

Source: Hydra