Greystripe Extends Online Advertising Campaigns Direct to iPhone in Partnership with Tribal Fusion

Newest form of Web to mobile advertising has made it easy for media buyers to reach both mediums

SAN FRANCISCO, Calif. (December 17, 2009) — Greystripe, the leading mobile brand-advertising network, today announced metrics around their partnership with Tribal Fusion, including the extension of over five hundred online campaigns to mobile in the past six months for brands such as California Academy of Sciences.

The partnership with Greystripe offers Tribal Fusion’s wide advertiser base an easy way to access the proven performance of rich media iPhone ad deployment with higher CPM and clickthrough rates than static ads.

“We’ve connected a record number of online ad campaigns direct to the iPhone which is a major game-changer in terms of brand exposure on the mobile medium,” said Greystripe CEO Michael Chang.

How it works:

Advertisers that run campaigns with Tribal Fusion can simply choose to extend their campaign to mobile. Unlike other mobile ad networks, Greystripe supports advertisements that adhere to IAB specifications and standards, allowing Tribal Fusion Mobile advertisers to use the same flash creative for their online and mobile campaign. Greystripe takes Flash ads and transcodes them using their award winning technology so the ad is compatible on the iPhone. With this process, advertisers are seeing 10-20x higher performance with the mobile ad compared to the same online campaigns, with average CTRs well above 1%.

“We have been extremely pleased with the results garnered through our relationship with Greystripe,” says Matthew Shevach, VP of Product Marketing at Tribal Fusion. “Through Greystripe’s format, Tribal Fusion Mobile offers the right balance of innovative technology and depth of service to help advertisers create the most effective campaigns possible on all online screens.”

“MoGo Marketing & Media has experienced great success on behalf of our client, the California Academy of Sciences,” said Lisa Kearney, Interactive Supervisor at MoGo Marketing & Media. “We were so pleased with the results that we renewed our test campaign and have added additional ones as well.”

Greystripe is currently rolling out its web-to-mobile solutions for brands and agencies across the United States.

Source: Greystripe