Google: Report Shows Q4 Gains, Drop in Active Advertisers for Google

CHICAGO, January 19, 2010 -- AdGooroo, a provider of online marketing competitive intelligence and keyword tools, today released its latest quarterly Search Engine Advertiser Update. The report’s findings demonstrate a near 13 percent increase in ad spend for the top 80 US retailers on Google, despite a 5 percent decrease in active advertisers.

The report contains seven pages of data, graphs and analysis on the performance of Google, Yahoo! and Bing during Q4 2009 and once again lists the top US advertisers by search engine and most expensive keywords by search engine. New to the report this quarter is a breakdown of search spending by retail category.

“Google experienced a quality purge this quarter and banned what we believe to be more than 30,000 advertisers, accounting for about 5.3 percent of its active advertiser base,” said AdGooroo Founder and CEO Rich Stokes.

“While this typically signals a negative impact on revenues, AdGooroo also tracked increased competition for ad placement, resulting in higher ad prices for Google and unusually high clickthrough rates. Google seems to be taking advantage of a strong Q4 to make some quality improvements.”

In the report, Stokes sites data to show that while the overall retail category was up in Q4, consumer electronics, office products, children’s goods and home décor experienced significant decreases. Clothing, shoes, furniture and auctions were particularly strong in Q4, however.

Those interested in learning more can view and download a complimentary copy of the report, "Search Engine Advertising Update – Q409".

Source: AdGooroo