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Google Receives 80 Percent of Canadian Searches in September 2009

By admin - Posted on October 29th, 2009
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Ask.com increases 11 percent this past month

New York, N.Y., Oct. 19, 2009 - Experian® Hitwise® announced today that Google search properties accounted for 80.46 percent of all Canadian searches conducted in the 12 weeks ending Oct. 3, 2009. Yahoo! search properties, Bing search properties and Ask search properties received 7.99 percent, 7.65 percent and 3.09 percent, respectively.

The remaining 46 search engines in the Experian Hitwise Search Engine Analysis Tool accounted for 1 percent of Canadian searches.

Percentage of Canadian searches among leading search engine providers

Domain

August 2009

September 2009

Month-over-month percent change

Google search properties

79.96%

80.46%

1%

Yahoo! search properties

8.38%

7.99%

-5%

Bing search properties*

8.10%

7.65%

-6%

Ask search properties

2.78%

3.09%

11%

Note: Data is based on 12-week rolling periods (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users. The percentages for the search properties include the .ca and .com domains.

*Includes executed searches on Bing, Live.com and MSN search but does not include searches on Club.Live.com

Source: Experian Hitwise

Longer searches increase this past month

Searches averaging five to more than eight words in length increased 1 percent between August and September 2009. Searches of eight or more words increased 3 percent. The same time period showed that shorter search queries - those averaging one to four words long - were flat from month to month. Searches of two words comprised the majority of searches, amounting to 25.73 percent of all queries.

Monthly U.S. keyword breakdown by percentage of clicks

Subject

August 2009

September 2009

Month-over-month percent change

One word

25.53%

25.29%

-1%

Two words

25.86%

25.73%

-1%

Three words

20.68%

20.64%

0%

Four words

12.47%

12.64%

1%

Five words

7.00%

7.09%

1%

Six words

3.76%

3.78%

1%

Seven words

2.04%

2.08%

2%

More than eight words

2.66%

2.74%

3%

Note: Data is based on all searches conducted on all search engines on a 12-week rolling period (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users.

Source: Experian Hitwise

Search Engines top-visited category

Experian Hitwise separates Web sites into more than 165 industry categories, and the Search Engines category came out on top, capturing 28.18 percent of all Canadian Internet visits in September 2009. The Business and Finance and Entertainment categories received the next-highest number of visits, with 15.02 percent and 14.82 percent, respectively. The categories that received the largest gain from month to month were the Sports-Fantasy category, increasing 157 percent; the Community - Humanitarian category, with a 150 percent increase; and the Computers and Internet - Internet Advertising category, increasing 114 percent.

Top 10 most popular Canadian Internet categories

Category

August 2009

September 2009

Month-over-month percent change

Search Engines

28.18%

25.84%

-8%

Business and Finance

15.02%

14.60%

-3%

Entertainment

14.82%

13.44%

-9%

Portal Frontpages

7.05%

11.50%

63%

Social Networking and Forums

10.84%

9.41%

-13%

Multimedia

10.09%

9.07%

-10%

Banks and Financial Institutions

8.48%

8.12%

-4%

Shopping and Classifieds

7.04%

6.63%

-6%

News and Media

7.27%

6.62%

-9%

Email Services

4.57%

4.09%

-10%

Note: Parent categories were used except for Computers and Internet, where we used the subcategories Search Engines, Social Networking and Forums, and Email Services. Data is based on 12-week rolling periods (ending Oct. 3, 2009, and Aug. 29, 2009) from the Experian Hitwise sample of 100,000 Canadian Internet users.

Source: Experian Hitwise

Source: Experian Hitwise

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