Gigya 4 Social Optimization Platform Unveiled

Makes it Easy to Register Users and Maximize On-site ROI from Facebook Connect, Twitter, LinkedIn for Customers like A&E, Intuit, and Answers.com; Features Integrated Social Analytics

PALO ALTO, CA, Feb 18, 2010 – Gigya announced today the general availability of Gigya 4, a new release of its social optimization platform, with new registration, sharing and reporting enhancements that empower customers to maximize referral traffic to their web sites from the leading social networks.

Gigya 4, already in use by customers including A&E, Intuit and Answers.com, introduces a host of new features, including support for all OpenID providers, expanded sharing capabilities, and advanced social analytics.

The Gigya social optimization platform enables online businesses to easily connect their sites to all the major social platforms, including Facebook Connect, Sign in with Twitter, LinkedIn Platform, and Yahoo! Open Strategy Platform; enhance their users’ connected experience through authentication via existing identity, one-click sharing, and on-site social features such as live chat; and analyze the business results of their on-site social optimization efforts via detailed metrics and real-time data.

“With people today relying more than ever on their trusted networks to determine what to read, watch and buy online, social networks are starting to rival Search as a source of referral traffic for any website,” said David A. Yovanno, CEO of Gigya, “Gigya 4 provides a powerful way to turn this change in consumer behavior into a competitive advantage by maximizing the number of site users who connect with an existing social network identity and share content with friends. On-site social optimization is taking its place alongside SEO and SEM as a critical element of any online company’s strategy for driving qualified traffic.”

“Integrating AETN’s presence into the social networking space is a critical part of our overall digital strategy in 2010. Gigya is helping us move quickly towards that goal, seamlessly integrating multiple social networks into our sites for connecting and sharing,” said Nathan Potter, VP Digital Media Technology, A&E TV Network.

“The Gigya platform is a great way for Adobe Flash Platform developers to add a social dimension to their rich Internet applications,” said Bryant Macy, director of product marketing for the Platform Business Unit at Adobe. “Gigya’s new reporting and sharing features along with their consulting support help ensure companies get the most out of their Web applications.”

Gigya 4 Features

Gigya 4 adds a range of enhancements to the industry’s most innovative social optimization platform:

Seamless connectivity with the social network platforms – Gigya 4 provides support for an even wider range of social platforms and protocols, development options and languages.

* Addition of LinkedIn as part of single “super-API” connection to Facebook Connect, Sign in with Twitter, LinkedIn Platform, Yahoo! Open Strategy Platform and OpenID providers.
* Support for any OpenID provider.
* Multiple development options including REST, JavaScript and AS3 (Flash/Flex). Gigya is the only solution native and exclusive to the Adobe Flash Platform.
* Language support for Chinese (Hong Kong), Chinese (Taiwanese), Czech, Danish, Dutch, Finnish, French, German, Greek, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Portuguese (Brazilian), Russian, Spanish, Spanish (Mexican), Swedish, Tagalog (Pilipino).
* Enhanced documentation with step-by-step implementation guides.
* Enhanced “socially-connected” user experience to drive participation - Gigya 4 adds new plug and play features that make it easier than ever for online businesses to connect users and optimize the sharing process to drive referral traffic from social networks.
* Authentication
* New Invite Widget enables users to invite friends to join them on client site. The invitation is fully configurable and available as an optional step in the sign-in process.
* Account linking supported on Gigya database eliminating need for client-side database changes.
* Full direct access to Facebook Connect API.

Sharing

* New Share Widget streamlines distribution to Social Networks, enabling simultaneous sharing to multiple networks, a one-click share process that keeps users on the site, and easy editing of feed content.
* Share Widget availability for Drupal module.
* Automatic link shortening which supports referral traffic analytics and ensures that shared posts meet character limits for each social network.

Social Engagement

* Enhanced customization options for Live Chat including default status message control and easier UI customization.
* Live Chat supports blacklisting users.
* Automatic link shortening for Live Chat which supports referral traffic analytics and ensures that shared posts meet character limits for each social network.

Analyze business results to Optimize on-site social activity and ROI - Gigya 4 gives businesses the insights they need to optimize registration, sharing and other social activity.

* Cross-platform analytics deliver interaction and traffic data, including detail by platform and sharing type.
* Provides a unified view of all social activity on the web site so that businesses can leverage real-time shifts in traffic patterns and social transactions.
* Compatible and easily integrated with other analytics systems.
* Socialize reports - Reports include data about: Total Connected Users, New Users daily, Connected Users by Platform, Messages (Invites and notifications), Messages by Platform, Status Updates, Status Updates by Platform, Newsfeed Posts, Newsfeed Posts by Platform, Referred traffic, Referred traffic by Platform.
* Report filters - Reports can be filtered by site and Context ID.

Source: Gigya, Inc.