Forrester Cites Epsilon as Email Service Provider Leader

The Forrester Wave: Email Marketing Service Providers, Q4 2009

DALLAS, TX — December 29, 2009 — Epsilon today announced that the December 2009 report “The Forrester Wave: Email Marketing Service Providers, Q4 2009” named Epsilon as a leader. The company received a perfect score in 36 of the evaluation criteria.

The evaluation of email marketing services providers (ESPs) included a review of 15 vendors against 69 criteria. Epsilon was among eight leaders who were cited for “innovation and a commitment to advancing client education and sophistication.”

The report concluded that Epsilon’s DREAM platform is “comprehensive offering all of the necessary functionality to manage and execute mailings.” The report also cited that “most clients are satisfied with the overall account service.”

Among the evaluation criteria in which Epsilon received a perfect score were: campaign automation; transactional messaging; interface; testing; scalability; flexibility; execution; data; mobile; data storage and security; integration; initiation; systems; authentication/reputation services; access control; workflow; reliability; volume; technology services; campaign management services; analytic services; executive vision; and more.

According to Andrew Frawley, President of Marketing Technology at Epsilon, "We are pleased with these results which highlight many of our core capabilities and competitive advantages. As the world’s largest global permission-based email provider, sending over 40 billion emails per year on behalf of clients, we continue to innovate and evolve our technologies and services to remain an industry leader.”

Source: Epsilon