ForeSee Results Helps NPR Listen to Online Customers
By admin - Posted on October 2nd, 2009
ANN ARBOR, Mich. (September 22, 2009) – ForeSee Results today announced that it has been working with NPR to assess and improve online customer satisfaction with the organization’s website: www.npr.org.
ForeSee Results uses the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI) to help nonprofits as well as news and information-based e-businesses determine which specific website elements (such as search, navigation, content) have the greatest impact on visitors’ loyalty. In doing so, ForeSee Results is able to identify the areas of the website that, if improved, would have the greatest return on investment.
“NPR is showing that it has what it takes to evolve along with the media industry by listening to its customers and developing its online strategy accordingly,” said Larry Freed, President and CEO of ForeSee Results. “NPR’s high satisfaction scores reflect its commitment to truly listening to the voice of its website visitors.
**Join ForeSee Results on October 8, 2009 in D.C. for its annual public sector summit:
Digital Citizen: Digital Citizen is a free, day-long event where web experts and managers of non-profit and government websites share their insights and best practices for measuring and improving citizens' online experience.
Source: ForeSee Results
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