Forbes Taps Adventive for Steve Forbes' Book Launch

Adventive's real-time ad optimization generates results

New York, NY – November 11, 2009 – Adventive, a leading provider of user experience-driven display advertising today announced that they were selected by Forbes to be the company used to create, build and serve the rich, interactive ads used to promote the June 2009 release and sale of Steve Forbes' book, Power Ambition Glory (Crown Business).

Adventive, a provider of advertising technology used to power and optimize interactive ads for maximum ROI, was thrilled to be chosen for such a prominent campaign.

"Working with Forbes was a privilege in itself. Being aligned with the release of Steve's book was even more a distinction for us," said Kevin Klein, President of Adventive. For Forbes, Adventive served multiple pieces of creative, which were A/B tested and optimized for maximum performance.

"It was a natural fit for this campaign," said Mike Smith, President, Forbes.com. "We wanted ads that moved buyers through the funnel, and Adventive's clearly did."

"As the industry evolves, our clients demand a return on their advertising spend and measurement beyond clicks," said David Koretz, CEO of Adventive. "With Forbes, our goal was to provide an ad that moved books for Steve. In the end, our ability to optimize from impression-to-revenue made a difference."

The test demonstrated a 256% variance in conversion performance between ads, which allowed Forbes to dynamically adjust for optimal revenue. "We are very pleased with the results we demonstrated for Forbes," said Koretz.

Source: Adventive