FetchBack Launches Engagement Mapping for Retargeting

Allows Clients to Define Value of Retargeting Conversions

Phoenix (October 15, 2009) Today FetchBack, The Retargeting Company, introduced Engagement Mapping for Retargeting. This allows Advertisers to review and determine the value Retargeting provides for each individual conversion. This is the first attribution management solution of its kind for Retargeting.

To date, Advertisers that have utilized Retargeting have had to determine the impact that a viewed Retargeted ad ultimately had in driving a consumer to convert. Thanks to FetchBack's Engagement Mapping tool, it is now possible to see when a consumer viewed a Retargeted ad, how many Retargeted ads that consumer viewed, and how long after viewing those ads it took the consumer to convert. The Advertiser can then determine how much of an effect that had on their decision to purchase by assigning a value to each time a consumer viewed an ad. With FetchBack's Engagement Mapping tool, Advertisers now have full control over View-Through Conversion attribution.

"Online marketers have long been dealing with attribution pains," says Chad Little, FetchBack CEO. "Retargeting is no different, and in fact Retargeting can be much more complicated when it comes to attribution. Today consumers experience numerous touch points from Advertisers - from Paid Search, RON display ads, email marketing, affiliate programs, and the list goes on. Marketers have to determine the value and effectiveness of each of their marketing campaigns. FetchBack's ability to provide an Engagement Mapping tool for Retargeting is an exciting feature that we are sure will help our Clients to better understand the selling cycle that their customers go through online."

Source: FetchBack