FatWire Selected by Danish Telco Telmore to Transform Online Presence With Dynamic Content and Targeting Capabilities

FatWire Content Server Lets Business Users Manage Website Content and Increases Effectiveness of Online Campaigns

Mineola, NY – September 9, 2009 – FatWire Software, the largest, independent Web Experience Management (WEM) provider, announced today that Telmore A/S, a division of TDC Mobile International, the leading provider of communications solutions in Denmark, has selected FatWire Content Server and FatWire Engage to manage targeted online campaigns and deliver a compelling web experience to its customers and prospects.

An innovative Internet-based mobile phone services provider, Telmore has been growing rapidly – and so has its online audience. Nearly 50,000 people per day visit the Telmore website, and the company currently has the highest volume of e-commerce transactions in Denmark. Telmore’s content contributors found it an increasing challenge to continue to provide timely and relevant content to meet the needs of its growing online audience. Telmore accordingly sought a web content management (WCM) solution that would enable faster and more efficient content updates, and empower its marketers set up and deliver targeted content and online campaigns with ease.

After an extensive search, the FatWire solution was selected from over 30 other competitive offerings due to its strength in site design, content authoring, publishing, scalable dynamic deployment, and content targeting. The business-critical FatWire implementation was rapid and successful delivering an initial site in just three months.

FatWire’s solutions enable organizations to deliver a compelling web experience with highly usable tools for building, deploying, and managing large-scale, persuasive, and interactive websites. The FatWire Engage targeting engine works seamlessly with the FatWire Content Server web content management solution to provide marketers with easy-to-use interfaces for defining customer segments based on a broad range of criteria and delivering targeted content optimized to meet customer needs.

“In order to deliver a high-quality online experience for our visitors as efficiently as possible, we needed to our non-technical staff to be able to directly create and manage content and targeted campaigns on our website,” states Finn Hessellund, Director of Online Sales, Telmore. “FatWire gives us the power to make the most of our business and technical resources and to use the web to maximize customer satisfaction, loyalty and eCommerce revenue.”

“Companies need to provide content that drives deeper relationships with their site visitors, and they can achieve this by offering a personalized web experience with content targeted to individuals’ needs,” states Andrew Martin, regional director of Northern Europe for FatWire. “FatWire gives customers the solutions they need to meet that challenge, while allowing them to drive significant business efficiencies.”

Source: FatWire