EyeWonder and Ringleader Digital Expand Partnership to Broaden Reporting Capabilities for Mobile Advertisers

Advertisers gain the opportunity to leverage frequency capping, unique reporting and acquisition tracking on their mobile ads

ATLANTA/NEW YORK -- Oct. 7, 2009 -- EyeWonder, Inc., an innovator in interactive digital advertising technologies and services and a member of the Mobile Marketing Association, today announced its integration of Ringleader Digital’s Media Stamp™ technology, which delivers persistent and anonymous device identification across sessions, carriers, networks and domains.

“With over 280 million mobile users in the U.S. and the rapid growth of smartphones in the market, the need has increased for mobile rich media and video ad products,” said Michael Griffin, EyeWonder’s EVP of Marketing and Strategic Development. “Leveraging Ringleader’s Media Stamp™ technology within the delivery of EyeWonder’s leading-edge mobile rich media and video ad formats offers advertisers an additional layer of reporting complexity."

EyeWonder offers expandable banner ads with or without video for select handsets across all major U.S. carriers, including AT&T, Sprint, Verizon and T-Mobile. With Media Stamp™, which identifies mobile devices across multiple sessions and provides extra targeting capabilities, EyeWonder will be able to offer clients additional reporting such as post-click tracking (including conversions, reach and frequency), number of impressions, click-through rate, device type and carrier.

“We’re please to expand our existing partnership with EyeWonder as they utilize Media Stamp™ to enrich their rich media and video mobile ad products,” said Ringleader CEO Bob Walczak. “This technology benefits advertisers by giving them the measurement data they need to gauge the success of their mobile ad campaigns while also offering consumers the best possible user experience."

Source: EyeWonder, Inc.