Experian CheetahMail Launches Email Marketing Service in South Africa

NEW YORK, Nov. 11 -- Experian CheetahMail, a provider of email marketing and customer intelligence technologies, today announced the launch of Experian CheetahMail in South Africa. Experian CheetahMail enables businesses from around the world to create and deliver highly targeted and relevant email communications that garner maximum return on investment while improving the life-time value of their individual customers.

Experian CheetahMail is the world's largest permission-based email marketing provider, with offices in the US, UK, France, Germany, Spain and the Netherlands, as well as Asia Pacific. The decision to launch the service in South Africa was in response to the rising demand from the country's leading brands for more sophisticated and personalized digital marketing capabilities.

"As the worldwide use and popularity of email continues to grow for both consumers and businesses, it's critical to deliver emails that are highly engaging and relevant to individual customers," said Matthew Seeley, president of Platforms for Experian Marketing Services. "Bringing sophisticated technology and best in class service and analytics to new markets is a key growth strategy for Experian CheetahMail. We are looking forward to working with organizations in South Africa to enhance the effectiveness of their permission-based email marketing campaigns; helping them to drive revenues and build longer-term customer relationships."

Kim Jenkins, managing director of Experian South Africa added: "This new launch will expand the range of marketing services that we can offer our clients as they look to acquire, retain and grow their own customer bases. For domestic and international brands operating in South Africa, it will enable them to tap into Experian CheetahMail's global email marketing expertise and resources."

Source: Experian CheetahMail