Examiner.Com Turns The Old News Model On Its Head With Hyperlocal Content

DENVER, Co. – October 5, 2009 – Examiner.com recognizes that local content is the future of news. The site uses IP geolocation data from Quova to localize content and geotarget advertising for more than 16 million monthly unique visitors in 109 US markets.

Examiner.com will present in conjunction with Quova, the leader in IP geolocation, Wednesday, October 7, at the Location Intelligence Conference 2009. This keynote presentation will highlight how and why Examiner.com uses localized content to engage users and create new advertising streams.

Examiner.com leverages local news and market-specific editorial content in order to grow its business. The Examiner.com Web site is segmented into 25 categories and 109 city editions, where localization provides readers with content relevant to their metro location. Increasingly popular for hyperlocal insight into neighborhoods and region-specific trends, sites like Examiner.com are becoming the preferred source for consumers seeking local news and information.

Quova provides geographic data on an IP address down to the city, zip code, metro statistical area (MSA) and designated metro area (DMA) level. With the addition of Quova’s technology, Examiner.com also recognized the opportunity to provide geotargeted advertising to reach a niche target audience, as well as for consumers to find information about their specific town or neighborhood that they are looking for. For smaller businesses, Examiner.com enables maximum return for each advertising dollar spent because the ads are hyperlocally targeted.

“Dynamically localized information and events make Examiner.com content contextually relevant to users no matter their location. We have increased user engagement time on our site, which in turn augments the existing value of the ad inventory on Examiner.com,” says Dave Schafer, co-founder and COO of Examiner.com.

Location Intelligence 2009 offers a program for senior information technology managers who want to integrate geospatial information with business intelligence solutions and other enterprise applications. Examiner.com’s Dave Schafer will be keynoting on “Examining New Media: How the introduction of hyperlocal content is changing the way news is delivered”. For more information, please visit: http://www.locationintelligence.net/index.php

Source: Quova