ExactTarget New Years Marketing Resolutions

ExactTarget Leaders Provide Tips on How to Cut Through Inbox Clutter in 2010

INDIANAPOLIS (Jan. 6, 2010) – Global on-demand email marketing and one-to-one marketing solutions provider ExactTarget released a new resource today designed to give marketers tips and techniques to achieve their 2010 digital marketing resolutions.

Featuring insight from experts in email design, deliverability, education and research, ExactTarget’s Five Resolutions Every Marketer Must Make in 2010 Whitepaper outlines the top five marketing resolutions for 2010 and provides simple, step-by-step recommendations on how marketers can achieve their goals.

“As the new year begins, marketers around the world are looking for new ways to break through the noise and achieve greater return on investment from their digital marketing campaigns,” said Tim Kopp, ExactTarget’s chief marketing officer. “The whitepaper provides marketers high-impact tactics that drive results by improving their campaigns with better testing, increased subscriber focus, higher engagement and helpful tips on boosting relevancy of message content.”

The 14-page whitepaper provides brief synopses of research and insight on how to build personalized and relevant messaging campaigns and how to extend the reach of email with social media, search engine optimization and pay per click advertising. The paper also provides insight on how email marketers can keep their emails out of the spam folder as internet service providers like Hotmail, Gmail, Yahoo and AOL increase efforts to measure email engagement.

“In order to be successful today, marketers must engage with subscribers, focusing on what it is that they want to see in their inbox,” said Chip House, ExactTarget’s vice president of industry and relationship marketing. “The whitepaper provides a quick, easy-to-implement solution to boost engagement and drive deliverability to new levels.”

Marketers can download the ExactTarget Five Resolutions Every Marketer Must Make in 2010 Whitepaper free of charge at http://pages.exacttarget.com/2010Resolutions/.

The launch of ExactTarget’s whitepaper comes less than two weeks after Forrester Research named ExactTarget a “leader” in email marketing and awarded the company a perfect 5 of 5 in the Customer Category of “The Forrester WaveTM: Email Marketing Service Providers Q4 2009” (December 2009) report. The independent research firm found ExactTarget to be the only email service provider to score a perfect score in the Customers Category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.” To download the report, visit www.ExactTarget.com/Wave09.

Source: ExactTarget