Epsilon Partners with Air2web to Provide Mobile Marketing Services Globally

Fully Integrated Multichannel Marketing Services Include Strategy and Consulting Across All Consumer Touchpoints

DALLAS, TX — October 10, 2009 — Epsilon, the leading marketing services firm, today announced a global partnership with Air2Web, a market leader in worldwide mobile messaging. The partnership will enable clients to leverage the latest technology for opt-in mobile marketing services including SMS communications, content downloads like wallpaper and ringtones, and microsite development, for a fully integrated multichannel marketing program.

The mobile channel directly reaches consumers, who have opt-ed in to programs, with valuable alerts, notifications, offers and other relevant content. By integrating the technical components, analysis and marketing messages for each channel including mobile, clients are able to effectively and efficiently leverage multichannel marketing strategies to reach their core audiences.

“Mobile is top of mind for many of Epsilon’s clients who are the world’s leading marketers. Our partnership will enable worldwide delivery of mobile marketing and customer care messages,” said Curtis Rapp, VP Sales and Marketing of Air2Web. “The offering will appeal to Epsilon clients as well as the clients of its parent company, Alliance Data.”

Epsilon and Air2Web will also provide consulting services for clients to help them best utilize and incorporate the mobile offering into their existing marketing initiatives. Clients will have the ability to do geo-targeted messaging and send customized mobile coupons to consumers who have opted-in to receive communications.

According to Andrew Frawley, President of Marketing Technology at Epsilon, “For four decades clients have turned to Epsilon to help them understand who their customers are and why. With this partnership we are able to establish additional touchpoints to leverage those customer relationships for a truly integrated and targeted, multichannel approach to marketing. We chose to partner with an established industry leader like Air2Web because they have the technology and expertise our clients require as well as the strong relationships with carriers that make these programs successful and effective.”

Source: Epsilon