Emailvision integrates Salesforce.com CRM into email marketing platform Campaign Commander

New Salesforce.Com Capabilities Help Create Highly Targeted Email Marketing Campaigns

November 13, 2009 -- Emailvision‟s on-demand email marketing platform Campaign Commander can now be fully integrated with salesforce.com to dramatically increase the relevance and success of email marketing campaigns.

Version 7.3 of the on-demand email marketing software builds on existing functionality. New features allow marketers to map and automatically synchronise leads and accounts from salesforce.com with Campaign Commander. This means that triggered welcome emails based on incoming leads or status updates can be automatically created and sent. Campaigns can also be personalized further as any changes to customer behavior or lifestyle are reflected in the Campaign Commander database increasing opportunities for cross and up sell.

In addition, Emailvision has developed Campaign Commander‟s social media capabilities with the introduction of an easy to use „Share with My Social Network‟ feature allowing marketers to share and track email promotions and newsletters. Covering all major social networking sites, users will be able to see how many recipients share links, helping to identify top influencers and measure the effectiveness of campaigns. This follows the recent release of its iPhone app and iGoogle widget, both allowing marketers to monitor campaigns when on the move.

“Whether you‟re an existing Saleforce.com user, or simply want to take advantage of social networking for marketing purposes, this release has a little something for everyone,” said Olivier Piscart, US Regional Manager at Emailvision. “We are constantly striving to provide our clients with the latest technology advancements so they can do their jobs more effectively."

Source: Emailvision