Email Marketing Requires More Sophisticated Tactics

Silverpop offers client services, training and strategic counseling to support stronger campaigns

ATLANTA, Nov. 12 -- A tight economy has attracted a growing number of companies to email marketing, resulting in overflowing inboxes that require more sophisticated tactics to improve results. Silverpop® is working hard to help its clients strengthen their campaigns.

Silverpop, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, has added to its client support staff, increased the amount of live and Web-based training, and is handling more strategy counseling sessions with clients. The company focuses on helping marketers obtain higher ROI without increasing their workload.

Despite budget and staff cuts -- or in some cases because of them -- more companies are using email to reach customers. And that means the inbox is crowded territory. In fact, Forrester Research has estimated that consumers will receive more than 9,000 email marketing messages a year by 2014. While the ROI of email marketing is two to three times higher than other forms of direct marketing, it increasingly takes a more sophisticated approach to generate solid results. Consequently, companies like Silverpop are increasing their support for clients through the distribution of information on best practices and industry thought capital, around-the-clock client support, training and advice.

"Helping clients be more effective marketers is our number one goal," said Bill Nussey, CEO of Silverpop. "While Silverpop provides truly user-friendly marketing tools, we make sure clients are not only able to send out a basic email campaign, but are comfortable using all the unique and powerful features that can set their programs apart. We also provide a continual flow of information regarding strategies and tactics that can better drive results and revenue from the email campaigns."

According to the results of the company's most recent client satisfaction survey, Silverpop is reaching its goal of helping marketers improve their email marketing programs. Clients expressed increased satisfaction overall, with the company's client services, training and thought capital.

"Every person I have worked with or spoken to at Silverpop has been helpful and supportive, and I receive prompt responses from my relationship manager and support team," said Amanda Horvath, digital communications coordinator for iStockphoto. "Silverpop Engage is the most valuable tool I use to do my job, and I recommend it and Silverpop's other products to others. I look forward to seeing what other great ideas and functions Silverpop will offer in the future."

While Silverpop's Engagement Marketing suite is designed as a self-service solution, the company's experienced Client Services team is prepared to offer customers additional perspective regarding their marketing efforts. Silverpop is committed to adding value to its clients' engagement marketing efforts and maintains a high ratio of service personnel to clients in order to do so.

"We've developed an outstanding team of talented professionals who offer the guidance, training and support marketers need to maximize their programs," said Jeff Newlin, senior vice president of global sales and client services for Silverpop. "We know that our success depends upon our clients' success, and we're here to support their needs every step of the way."

"Silverpop's people are its best asset," said Jessica Mahaffey, marketing coordinator with Frontier Airlines. "Our Silverpop team is always helpful and responsive and willing to share their knowledge with us."

Source: Silverpop