eBureau Secures $10 Million in Series C Funding Led by Tenaya Capital
Leader in Predictive Scoring for Online Advertisers Expanding Market Presence
ST. CLOUD, Minn. — September 29, 2009 — eBureau, a leading provider of predictive scoring and information services for online advertisers, today announced it has closed a $10 million round of Series C financing led by venture capital firm Tenaya Capital, with participation from existing Series A and B investors Split Rock Partners and Redpoint Ventures.
“Our investment demonstrates confidence in eBureau’s management team, the direction the company is taking and the opportunity at hand,” said Ben Boyer, managing director of Tenaya Capital. “We are impressed with the growth in eBureau’s business and believe that, with its real-time predictive analytics technology, the company is exceptionally well-positioned to help online advertisers improve their bottom-line results in the years ahead.”
Over the past two years, eBureau has expanded its customer roster to nearly 100 clients across multiple industries, including financial services, education, automotive, insurance and retail. Through continued product innovation eBureau has strengthened its market position as a leader in the use of real-time predictive analytics to help its clients acquire new customers via the Internet.
“This significant round of funding from top-tier investors further validates our proven approach to addressing the needs of the online advertising industry,” said Gordy Meyer, president and CEO of eBureau. “With this capital we will drive further product innovation and accelerate our growth through expanded sales and marketing activities.”
“A challenging economy places a higher premium on making every advertising dollar generate a strong return on investment. As consumer-facing businesses continue to shift their advertising dollars online, they are keenly focused on finding the best customers as efficiently as possible and making every dollar count,” added Meyer. “As a result, eBureau’s advanced predictive scoring technology has set the company apart from other offerings by delivering practical, valuable insights that enhance the power and performance of online ad campaigns. We help our clients make smarter decisions with their marketing budgets so they can find and convert new prospects into profitable customers.”
Source: eBureau
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