eBureau Announces Over 100 Million Online Lead Quality Scores Delivered

Sees Broadening Adoption of Predictive Scoring by Advertisers

NEW YORK, N.Y. — November 4, 2009 — At the ad:tech Conference & Expo at the Javits Center in New York, eBureau, a leading provider of predictive scoring and information services for online advertis- ers, announced it has reached a significant company milestone by delivering over 100 million lead quality scores to date.

Using its patented, real-time predictive analytics technology, eBureau’s lead quality scores help consumer-facing businesses lower the customer acquisition costs of their online lead generation and Cost- Per-Lead (CPL) ad campaigns, while also increasing the productivity of contact center agents through better prioritization and distribution of sales leads.

With eBureau’s advanced predictive scoring, companies make smarter decisions with their marketing budgets by acquiring sales leads more likely to convert and by minimizing sales efforts on fraudulent leads and leads that have little or no chance of becoming customers.

"Over the past few years, we’ve learned that lead quality scoring really works for advertisers," said Gordy Meyer, president and CEO of eBureau. "We’ve seen compelling bottom line results for our clients across a number of different industries, and as online advertisers further embrace this new technology, we’re looking forward to delivering our next 100 million lead quality scores in pretty quick fashion."

With an expanding customer roster of nearly 100 clients across multiple industries, eBureau continues to strengthen its market position as a leader in real-time predictive analytics through continued product in- novation and delivery of solutions that focus on helping clients find and acquire new customers profitably.

Source: eBureau