DMA Ethics Committee Appoints Epsilon VP Robert Reger

DALLAS, TX — November 12, 2009 — Epsilon announced today that Robert Reger, Vice President of the Direct-to-Consumer (DTC) group within Epsilon Targeting, was appointed to the DMA Ethics Operating Committee.

Reger was among four new members appointed to the committee and will serve a three-year term. The members of the DMA Ethics Operating Committee strive to ensure that DMA members have the necessary tools and resources to implement responsible and sustainable marketing practices in all media. In addition to an Annual Joint Ethics Meeting in Washington, DC next month, he will participate in monthly meetings in an effort to promote ethical marketing behavior including acceptable offer terms, proper use of marketing data and data collection techniques, claims around sweepstakes and fulfillment, marketing to children, best practices in business and more.

According to Reger, "I’m excited to be a part of the DMA Ethics Operating Committee and give back to an industry that I’ve been a part of for over twenty years. Epsilon’s long history of involvement with the DMA and my passion for business ethics led me to this opportunity and I hope to make an impact in developing industry standards, and case decision making on consumer and FTC compliance.”

Reger is an industry veteran who began his career as a copywriter in direct marketing and his background includes a variety of marketing functions such as creative and data. He currently leads the Direct-to-Consumer (DTC) group of Epsilon Targeting and focuses on developing innovative marketing solutions for clients. DTC is made up of clients who market solo, continuity and club, non-pharmaceutical health, warranty, and sweepstakes offers.

“The DMA prides itself on developing and enforcing strong ethical business practices throughout the direct marketing community. As the Ethics Operating Committee works to guide marketers in the increasingly complicated, multichannel marketing space, individuals like Robert will be a huge asset and driving force in making progress,” said Senny Boone, Senior Vice President of Corporate & Social Responsibility for the Direct Marketing Association.

Source: Epsilon