Covario Wins Awards for Excellence in Paid and Organic Search Programs

Firm sweeps search awards from industry groups ad:tech, Interactive Advertising Bureau (IAB) and Search Engine Watch

SAN DIEGO — October 27, 2009 — Covario, the leader in paid and organic search services and software for large advertisers, announced that the firm has won several major awards for excellence in paid and organic search marketing.

Since July 1st, for its work in managing large-scale, global search engine marketing (SEM) programs, Covario and its customers have won the following awards:

* “Best Search Marketing Strategy” from ad:tech
* “Most Innovative Paid Search Campaign” from Search Engine Watch
* “Best Integration of Search with Other Media” from Search Engine Watch
* “Best Search Marketing Program” from Interactive Advertising Bureau (IAB) MIXX
* “Best Marketing Optimization Solution” from Gartner and 1:1 Magazine

For its work in providing solutions for large-scale organic search engine optimization (SEO) programs, Covario has won the following award:

* “Most Innovative Use of Search Engine Optimization” from Search Engine Watch

In addition, Covario was the runner up for “Most Innovative Use of Search Engine Optimization” with another of its clients in the Search Engine Watch Awards.

“Covario has established itself as the premier provider of software and services for the most complex global search programs in the market" said Russ Mann, CEO of Covario. “The recognition by the various industry groups that have bestowed awards on Covario and our customers in the past 3 months is a testament to the high ROI delivered by Covario to its customers, and our ability to deliver results on a global scale.”

Covario’s Marketing Action Platform, the technology solution leveraged by many of the world’s largest advertisers, is instrumental to the firm’s success. The platform allows Covario to manage massive, global paid and organic search programs by automating much of the time-consuming and resource-intensive parts of the process and allowing search marketers to focus on the strategic execution of programs in over 40 countries.

Source: Covario