Covario Recognized for Innovative Search Marketing Programs

SAN DIEGO CA — Nov 5, 2009 Covario, the leader in paid and organic search services and software, today announced that Covario and Adobe Systems Incorporated jointly received the gold award for search marketing in the Interactive Advertising Bureau (IAB) 2009 MIXX Award competition for the global launch of Adobe® Acrobat® 9 software.

This win marks the third time in six months that Covario and Adobe have taken top honors for their innovative use of search engine marketing. Earlier this year, Covario and Adobe won an ad:tech Limelight Award for ‘Best Search Marketing Strategy’ for the launch of Adobe® Creative Suite® 4, and in August, the team won ‘Most Innovative Paid Search Campaign’ at the Search Engine Watch Awards for the launch of Acrobat 9.

In June 2008, Adobe announced the global release of Acrobat 9, its product for reliable collaboration and exchange of information in PDF. With a progressive campaign strategy leveraging Covario technology and the aggressive optimization of keywords, messages and landing pages across 29 countries in multiple languages, Adobe and Covario were able to exceed all paid search campaign targets.

“The Acrobat 9 campaign is a great example of the critical importance of seamless integration between online digital marketing planning, execution and optimization across marketing channels, plus cutting-edge search marketing tactics – all effectively aligned to provide our customers with engaging experiences, wherever they are looking for information on the Worldwide Web,” said Jay Middleton, senior manager, Worldwide Search Marketing, at Adobe. “Leveraging the insight, analytics and strategy provided by Covario, Adobe has consistently seen tangible results.”

The IAB MIXX Awards is the only advertising competition that leverages a jury to evaluate all critical components of the interactive marketing mix, including strategy, creative, execution and results in 17 categories. Fellow winners in other categories include industry stalwarts Travel Channel, HBO, American Express, Kraft Foods and Unilever.

“We are very happy for Adobe, an innovative company in its market strategy, product design and its approach to advertising,” said Russ Mann, co-founder and CEO of Covario. “The centralized approach to search marketing we have developed jointly with Adobe allows us to drive results fast, and ensure that resources are deployed against programs that maximize returns on a global basis.”

Covario Paid Search Insight software is used by Covario’s agency services team to optimize paid search advertising across search engines, geographies, product lines, budgets and business units.

Source: Covario, Inc.