Covario Announces Addition of Attribution Expert from Omniture and Accenture to Firm

New addition brings significant attribution modeling, web analytics and CRM expertise for enterprise clients

SAN DIEGO — October 22, 2009 — Covario, the leading provider of search engine marketing (SEM and SEO) analytics software and services to the Fortune 500, is pleased to announce the addition of Travis Giffin to the company. Mr. Giffin is joining Covario as a Senior Client Director for select global clients and a subject matter expert for attribution modeling, a key aspect of conducting cross media optimization for large advertisers.

Mr. Giffin has over twelve years of web analytics and CRM software expertise for major international companies. He has worked at Accenture, Omniture, WebTrends and Onyx Software as a client engagement manager, sales engineer and subject matter expert in multichannel attribution, digital marketing, online acquisition and customer relationship management.

“Covario’s unique SaaS solution, the Marketing Action Platform for paid search (SEM) and search engine optimization (SEO) drew me to the company. It is a highly complementary solution to Omniture and the other web analytics platforms, as evidenced by the company’s traction with international brand advertisers who all leverage Covario Paid Search Insight and Covario Organic Search Insight in conjunction with the leading web analytics solutions,” noted Mr. Giffin. “In addition, Covario and its large advertiser clients continue to advance the research around attribution modeling in order to ensure optimal performance of campaigns, something I am going to champion with our customer base.”

Covario CEO Russ Mann stated, “We are very excited to add Travis Giffin to the team. He is a significant talent in the most sophisticated of web analytics implementations, having contributed to Omniture’s growth for over four years pre-and-post IPO, as well as having worked with complex global analytics installations at Accenture and with enterprise clients at WebTrends. Travis will bring significant thought leadership in attribution modeling and CRM integration, all of which will benefit Covario clients.”

Source: Covario