Consumer Electronics Advertising Activity Rises 80% YTY

San Francisco, CA December 16, 2009 -- Kontera, a provider of relevant In-Text Advertising and Information Solutions, today announced that as the fourth quarter nears its end, the company has seen more than 80% growth in the Consumer Electronics sector over the fourth quarter of 2008.

With more than twice the number of Consumer Electronic campaigns advertising across the Kontera network, on average the Consumer Electronics campaigns are over 40% larger this year than last.

Major electronics brands advertising with Kontera include Canon, HP, LG, Samsung and Epson.

Kontera has also had a high rate of returning advertisers because Consumer Electronics campaigns with Kontera show ever-higher consumer engagement and interaction rates. Across Kontera’s more than 100 million monthly unique users, the interaction rate in the Consumer Electronics sector is trending 60% higher than a year ago.

"Internet users are increasingly researching gaming, television, home computing, and home appliances, and as a result, we continue to see an increase in advertiser spending this holiday season,” said Kontera President Hal Muchnick. “Our Story Level Targeting capabilities deliver useful, relevant ads and consumer engagement during pre-purchase research.”

In-Text advertising meets brands’ desires to connect with qualified consumers, and to deliver compelling brand experiences and promotional units. Kontera’s Story-Level Targeting uses real-time semantic analysis to deliver in-text brand placements that are highly relevant to the page contents and to user interests. As a result brands are able to reach users when they are most engaged and receptive to learn about their products.

Source: Kontera