comScore Ranks BrightRoll Number 3 in Online Video Behind Google and Yahoo!

SAN FRANCISCO, CA — 03/11/10 — BrightRoll, a branded video advertising network, today announced that it has maintained its position as the third largest video property in the U.S., according to numbers released by comScore Networks.

According to comScore’s January Video Metrix report, BrightRoll now reaches more than 47 million unique viewers each month and has a 27 percent viewer penetration rate. BrightRoll has been ranked among comScore’s top 10 video properties in the United States since May 2009, became the third largest property in July 2009 and continues to be the dominant ad network to appear on this list.

Top 100 Video PropertiesTotal Unique Viewers (000)Viewer PenetrationVideos (000)Total Internet : Total Audience173,361100.0 32,410,8861Google Sites136,46978.712,816,0432Yahoo! Sites51,46429.7435,4873BrightRoll Video Network47,12527.2331,9264CBS Interactive41,21023.8217,4075Fox Interactive Media40,45723.3293,0086Hulu38,44522.2903,0787Viacom Digital38,00921.9361,2288Microsoft Sites36,10920.8491,753

Source: VideoMetrix, Top 100 Properties, January 2010

“BrightRoll’s rapid growth has been fueled by the explosion of video ads as a means to monetize all free content — not just video content — across the Web,” said Tod Sacerdoti, BrightRoll’s co-founder and CEO. “By delivering access to this massive and diverse array of inventory, we are proving that the most efficient way to reach targeted audiences at scale is through video advertising networks like BrightRoll.”

The company’s network of high-quality sites serves as the basis for real engagement with well-defined audiences at a fraction of the cost of television buys.

BrightRoll’s measurement tools and innovative advertising programs have long been helping brands to make the transition from television to online. The company’s Performance Pricing program gives advertisers a range of engagement and performance-based advertising options, while its Video Impact service allows brands to measure the offline sales impact of the campaigns they run with BrightRoll. The company has seen tremendous success with global CPG brands like Reckitt Benckiser, which teamed up with BrightRoll as part of the company’s $20M marketing budget shift from television to online.

Source: BrightRoll