comScore: Google Sites Surpasses 10 Billion Video Views in August

Average Video Viewer Watched Nearly 10 Hours of Online Video During the Month

RESTON, VA, September 28, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released August 2009 data from the comScore Video Metrix service, showing that 161 million U.S. Internet users watched online video during the month, the largest audience ever recorded.

Online video reached another all-time high in August with more than 25 billion videos viewed during the month, with Google Sites accounting for more than 10 billion.

Top 10 Video Content Properties by Videos Viewed

Google Sites continued to rank as the top U.S. video property in August as it surpassed the 10 billion videos viewed threshold, representing 40 percent of all videos viewed online. YouTube.com accounted for 99 percent of all videos viewed at the Google Sites property. Microsoft Sites ranked second with 547 million (2.2 percent) followed by Viacom Digital with 539 million videos viewed (2.1 percent) and Hulu with 488 million (1.9 percent).

Top 10 Video Content Properties by Viewers

More than 161 million viewers watched an average of 157 videos per viewer during the month of August. Google Sites attracted 121.4 million unique viewers during the month (82.8 videos per viewer), followed by Microsoft Sites with 54.9 million viewers (10 videos per viewer) and Yahoo! Sites with 51.6 million viewers (6.9 videos per viewer).

Top Video Ad Networks by Potential Reach

In August, Tremor Media ranked as the #1 video ad network with a potential reach of 68 million viewers, or 42.2 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 59.1 million viewers (36.7 percent penetration) followed by ScanScout Network with 57.6 million viewers (35.7 percent).

Other notable findings from August 2009 include:

* The top video ad networks in terms of their actual delivered reach were: Tremor Media Video Network (19.5 percent penetration of all online video viewers), BrightRoll Video Network (16.2 percent penetration), and BroadbandEnterprises.com (14.8 percent penetration).
* 81.6 percent of the total U.S. Internet audience viewed online video.
* The average online video viewer watched 582 minutes of video, or 9.7 hours.
* 120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
* 44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).
* The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
* The duration of the average online video was 3.7 minutes.

Source: comScore