comScore Dec. 2009 Top Ad Networks Rankings
By admin - Posted on January 18th, 2010
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AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network
RESTON, VA, January 14, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009.
The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million).
The fastest growing ad network by audience reach among the top 15 was Microsoft Media Network U.S., which grew 31 percent versus year ago, followed by Collective Network (up 22 percent) and Audience Science (up 16 percent).
| Top 15 Ad Networks December 2009 vs. December 2008 Total U.S. – Home/Work/University Locations Source: comScore Media Metrix |
|||
| Total Unique Visitors (000) | |||
| Dec-2008 | Dec-2009 | % Change | |
| Total Internet : Total Audience | 190,650 | 205,709 | 8 |
| AOL Advertising | 173,804 | 187,023 | 8 |
| Yahoo! Network | 165,879 | 180,909 | 9 |
| Google Ad Network | 157,131 | 178,134 | 13 |
| ValueClick Networks | 159,420 | 170,774 | 7 |
| Microsoft Media Network US | 126,158 | 165,470 | 31 |
| Specific Media | 153,079 | 165,230 | 8 |
| FOX Audience Network | N/A | 156,981 | N/A |
| 24/7 Real Media | 142,448 | 155,856 | 9 |
| Collective Network | 126,294 | 153,905 | 22 |
| interCLICK | 137,076 | 148,989 | 9 |
| Tribal Fusion | 139,778 | 147,169 | 5 |
| AudienceScience (formerly Revenue Science) | 126,261 | 146,428 | 16 |
| Traffic Marketplace | 147,024 | 144,115 | -2 |
| Adconion Media Group | 142,133 | 141,235 | -1 |
| Turn, Inc | 123,150 | 138,297 | 12 |
“Ad networks continue to be a powerful mechanism for delivering a large audience online, with eight different networks reaching at least 75 percent of the entire U.S. online population,” said comScore senior vice president Jeff Hackett.
“Increasingly, however, ad networks are improving their capability for reaching more targeted audiences as well, which delivers enhanced value to advertisers and helps sustain higher CPMs for the channel. 2010 should bring us continued innovation and performance from this growing online sector.”
Source: comScore, Inc. (NASDAQ: SCOR)
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