Collective Media & OggiFinogi Launch Online Video Advertising Platform for Advertisers

Combines TV Ad Format with Online Scale, Targeting and Reporting

New York, NY, September 16, 2009 – Collective Media, a leading media and technology solutions company for display advertising, and OggiFinogi, a video and rich media specialist, today launched an online video advertising platform that gives TV marketers a scalable and measurable way to reach targeted audiences on the Web.

The interactive video ads will run on the Collective Network’s premium publisher sites, and will reach highly targeted audiences utilizing AMP, Collective Media’s proprietary targeting and reporting platform that contains anonymous audience data on more than 165 million unique users in the United States. OggiFinogi will provide custom creative ad development and previously unavailable video engagement and view time reporting.

“For the first time, this platform gives TV marketers a viable online complement to their TV ad buys,” said Joe Apprendi, Chief Executive Officer, Collective Media. “OggiFinogi’s highly interactive video ad format, combined with Collective Network’s demographic and behavioral targeting, gives advertisers the audience reach they demand with measurable results and actionable insights only available on the Web.”

Advertisers can give viewers content options such as expanded video playlists, branded webisodes, dynamic video feeds, slideshows, printable coupons and video downloads.

“Oggi’s video units are not only flexible, but they are also proven to drive consumer engagement in a way that TV ads can’t,” said Michael Hyman, CEO, OggiFinogi. “Together with Collective Network’s industry leading technology and premium scale, TV advertisers now have one complete solution to reach, entertain and analyze key audiences online.”

Standard ad reporting includes reach and frequency by demo, DMA and psychographic audience segments. Video play and ad engagement metrics include video plays, average view time, pauses, rewinds and ad interactions.

Source: Collective Media