Citysearch Launches CityGrid Complete for Local Businesses

Online Local Advertising Solution Across Web and Mobile; New Product Made Possible Through a Strategic Investment in OrangeSoda

WEST HOLLYWOOD, Calif., March 8 -- Citysearch LLC, an operating business of IAC (Nasdaq: IACI), today unveiled CityGrid Complete: a comprehensive online advertising solution for local businesses.

CityGrid Complete gives local businesses unprecedented reach across CityGrid's network of 100 web and mobile partners, complete with search engine optimization and marketing. CityGrid Complete was made possible through a strategic partnership and investment in OrangeSoda, a leading provider of online search marketing services known for their expertise in search engine optimization.

The first of its kind, CityGrid Complete is the online advertising solution that gives local businesses the ability to reach millions of consumers monthly by building customizable content ads that are distributed across the web. In addition to content ads, CityGrid Complete includes SEO services designed to drive consumers from all the major search engines directly to their own websites. CityGrid Complete customers also receive access to an integrated web-based dashboard allowing advertisers to actively monitor and manage their campaigns, ensuring they receive the highest quality leads for their advertising budgets.

"Whether it's driving new customers to our advertisers from major search sites or mobile applications, CityGrid Complete is about delivering local businesses the highest quality leads for the best value," said Jay Herratti, CEO of Citysearch. "By combining the distribution power of CityGrid with OrangeSoda's platform, every small business in America now has access to a one-stop local advertising solution with SEO strategies and tactics that historically required a large dedicated team of experts."

Investment in OrangeSoda

To build CityGrid Complete, Citysearch invested in OrangeSoda because of their expertise in building cost effective search engine optimization and marketing solutions designed specifically for small businesses. Since launching in late 2006, OrangeSoda has provided search engine optimization and marketing services to thousands of companies. Their customers range from local small businesses to large corporations with local outlets including International Truck, Remax and Jiffy Lube.

"Every search engine has introduced local directory listings prominently in their organic search results and this has given small businesses another way to get featured in the search engine results real estate," said Jay Bean, CEO of OrangeSoda. "For over 15 years, Citysearch has helped small businesses gain exposure on other websites, and now they want to help small businesses gain better exposure through organic search results. By bundling our expertise and tool set with CityGrid, we are offering small businesses a revolutionary local online advertising package that no other company offers."

Source: IAC