BuzzLogic for Media Partners Launches with IDG TechNetwork as Inaugural Partner

Media Companies Can Now Participate in Conversationally-Targeted Ad Campaigns

November 5, 2009 -- San Francisco – BuzzLogic, a conversational media company that allows advertisers to capitalize on influential peer-to-peer discussions, today announced BuzzLogic for Media Partners, a new initiative enabling media companies to participate in BuzzLogic campaigns and capture additional revenue from advertisers looking to reach audiences engaged in specific conversations.

Media companies such as IDG TechNetwork can now partner with BuzzLogic to benefit from the increasingly social nature of their content. BuzzLogic’s proprietary platform identifies opportunities for its advertisers based on how partner properties, such as the more than 200 independent websites on the IDG TechNetwork, participate and influence reader-driven discussions.

“The IDG TechNetwork has deep relationships with some of the highest quality independent technology publishers on the Internet,” said Pete Longo, CEO of the IDG TechNetwork. “We have always offered marketers multiple ways to interact with our audience – through rich media, custom sponsorship, and other high impact placements. Partnering with BuzzLogic now allows advertisers to use conversation-targeting as another way to reach and engage with our audience of technology enthusiasts as they actively explore topics of interest.”

Designed to deliver unique benefits to publishers and advertisers, BuzzLogic for Media Partners helps content companies better understand and monetize their involvement in broader online conversations. The program benefits BuzzLogic advertisers by enabling access to premium, branded content integrated with carefully-vetted peer media as part of a conversationally-targeted campaign.

“IDG has established an incredible amount of trust with its audiences,” said Todd Parsons, co-founder and chief media officer at BuzzLogic. “Through partnerships with media companies such as IDG TechNetwork, we’re providing our advertisers a way to build affinity with consumers as they seek guidance on purchase decisions – from both their peers and the most trusted authors in the business.”

BuzzLogic’s platform identifies like-minded authors across networks, categories and channels, showing how they connect around common themes, which opens up new revenue opportunities for traditional content providers based on how their content factors into a conversation. The combination of BuzzLogic’s targeting and partner strategy also makes it possible for advertisers to reach audiences as they actively explore topics, such as gadget gifts for the holidays or the latest game release, which allows advertisers to build brand affinity at a critical point in time.

Based on individual campaign requirements, BuzzLogic’s platform identifies partner inventory based on criteria such as reach, audience demographics, conversation density (or author expertise) and social activity around content. Partner sites with high conversation relevance and influence will be made accessible to BuzzLogic advertisers, which represent some of the world’s biggest agencies and brands, including MediaVest, Microsoft, Digitas and PBS KIDS Sprout(sm).

“All media is becoming conversational as authors reference each other’s content and share audiences across platforms. And, as participation across these platforms continues to explode, well-known publishing brands increasingly factor into the conversations our advertisers are looking to reach,” said Rob Crumpler, chief executive officer, BuzzLogic. “Our bread and butter has always been dissecting peer media and turning it into a marketing opportunity; now we’re helping established media understand and benefit from their place in the conversation ecosystem.”

The BuzzLogic Media Partner Program is open to select media companies in technology, entertainment and lifestyle categories. To learn more visit www.buzzlogic.com/mediapartners.

Source: BuzzLogic