Burst Media Acquires Giant Realm

Deal Reinforces Burst’s Position as a Champion of Vertical Content Online

Burlington, MA—October 8, 2009 - Burst Media, a provider of advertising representation, services and technology to independent Web Publishers, today announced that the company has completed the acquisition of the business and assets of New York-based Giant Realm, Inc.

Giant Realm is a leading online media company that targets the tough to reach male 18-34 year old demographic by delivering original, high-quality content from respected voices in the hottest areas of entertainment - including gaming, film, television, humor, music and gadgets. Giant Realm provides advertisers with the opportunity to integrate their brand into communities of gamers and entertainment enthusiasts and has recently introduced a series of custom ad units giving marketers new ways to capture the attention of this elusive audience.

This strategic acquisition reinforces Burst’s position as a premier enabler of vertical content online. It also enhances Giant Realm’s track-record of success with the ability to leverage Burst’s resources, processes, systems and technology. Giant Realm will continue to operate as a division of Burst Media.

“In a short period of time, Giant Realm has demonstrated its ability to succeed in building a top-notch entertainment network targeting the highly coveted male audience,” said Jarvis Coffin, CEO of Burst Media. “This acquisition represents a tremendous opportunity for us to support vertical content providers and present advertisers with an effective platform for reaching their well-qualified, targeted audiences.”

Burst, since its founding in 1995, has focused on the Internet’s unique ability to deliver rich vertical content to hundreds of millions of loyal visitors every day. This focus means advertisers have always been able to turn to Burst in order to deeply engage with their target customers. The union of Burst and Giant Realm supports vertical content publishers who want to realize the high value of their inventory by offering advertisers greater access to their target audience, and exciting creative executions.

“By joining forces with one of the advertising industry’s true champions of quality, vertical content online, we now have more resources at our disposal that will allow us to help grow our publishers and provide an even larger audience of qualified consumers to advertisers,” said James Green, CEO of Giant Realm.
Mir Arif and Jonathan Adler of the Madison Park Group advised Giant Realm on this transaction.

Source: Burst Media