BrightRoll Performance Pricing Campaign Successes

Leading-Edge VOIP Company Ooma Sees Steady Engagement with BrightRoll’s New CPE (Cost Per Engagement) Pricing Structure

SAN FRANCISCO, CALIF. – Nov. 23, 2009 – BrightRoll, the leading branded video advertising network, today announced campaign momentum around its ‘Performance Pricing’ structure, which includes CPE (cost per engagement), CPV (cost per completed video) and CPC (cost per click).

The company first introduced Performance Pricing in July of this year to better address market needs and allow customers to purchase video advertising through a single or combination of pricing models. BrightRoll has seen a number of successful campaigns executed and Ooma’s cost per engagement campaign demonstrates the offering’s ability to drive engagement as cost-effectively as possible.

An industry-shifting telephony company, Ooma provides a solution for advanced telephony services to its global customer base at a fraction of the cost of traditional phone services. The company engaged with BrightRoll around its new long-form ad campaign, and has seen steady engagement across the highest quality of publishers.

Offering the largest selection of branded video ad inventory, the highest rates of engagement in the industry and the best video ad targeting capabilities on the market, BrightRoll gives clients like Ooma the ability to cost-effectively drive engagement with the right audience, at the right time. Performance Pricing helps advertisers eliminate inefficiencies associated with traditional media buying practices, and provides them with the ability to pay based on the metrics that suit their individual campaign.

“BrightRoll’s announcement to introduce a new CPE pricing model was perfectly timed. We were in the midst of planning a new online ad campaign for Ooma and needed a partner to serve video at a cost efficient price. Brightroll offered an opportunity to drive impact & scale with very low risk,” said Mary Griffin, Black Bag Advertising. “We’re one third of the way through our campaign and the Brightroll placements are performing successfully. The most exciting aspect of the performance is the level of consistency; week over week the campaign continues to provide incremental new video plays and maintain an efficient engagement rate.”

“Ooma’s success with CPE demonstrates that with our inventory and targeting capabilities, as well as our flexible, cost-effective pricing structures, advertisers can target the right customer, at the right time and at the right price,” said Tod Sacerdoti, CEO and founder, BrightRoll, Inc. “Our goal has always been to be the advertiser-friendly network, and our work with clients including Ooma demonstrates our devotion to helping advertisers run targeted, streamlined campaigns—both short-form and long-form video—without overpaying for engagement or paying for engagements with the wrong users.”

In addition to launching Performance Pricing to push industry standards to better serve advertisers, BrightRoll also recently announced the availability of its audience and behavioral targeting program, allowing hyper-targeted campaigns of scale across its premium inventory network. The company has also forged important research initiatives, including its Video Impact advertising product and its thought-provoking advertising agency survey, to better understand industry needs.

Source: BrightRoll