BlueKai Pulse Reveals In-Market Shopping Insights Beyond Search

Index of Consumer Intent Actions Across the Web

Seattle, WA – November 5, 2009 – BlueKai, the online industry's first intent-focused, auction-based data exchange and online marketing's largest source of user intent data, today announced that it will issue a quarterly index of consumer intent action across the Web. “BlueKai Pulse” reflects data trends and insights from the BlueKai Data Exchange which aggregates anonymous intent data of over 145 million unique users on top-tier US e-commerce, online travel agency and auto comparison sites.

The intent actions captured by the BlueKai Exchange include strictly low-funnel purchase activities such as price search by auto make and model, travel destination search by airport or city, or activity on price comparison sites. Interest data such as contextual relevancy and demographic data are not considered intent. BlueKai Pulse shows the depth of intent data that is representative of 64% of total US online population, and offers a new view into user intent beyond search. Generated quarterly, this report examines recent trends in US intent data from the BlueKai Exchange in the Automotive, Travel, and Retail verticals.

“Search advertising has long been the gold standard for online marketers seeking to connect with consumers based on intent. However, consumers often begin their shopping experience with a search, and leave other, more detailed signals of intent across e-commerce or shopping comparison sites before they make an actual purchase,” says Omar Tawakol, BlueKai’s CEO. “Via the BlueKai Exchange, we have unique access to a large set of these intent actions across key verticals such as retail, auto and travel. The BlueKai Pulse is a way to encapsulate our view of intent actions across the Web and to share it with the industry as a measure of consumer in-market shopping trends.”

To access the first issue of BlueKai Pulse in PDF format, click here.

Source: BlueKai