Bizo Introduces Real-Time B2B Audience Data

The BizAudience API allows B2B marketers to deliver more relevant content for Web site visitors

SAN FRANCISCO, Feb. 1 -- Bizo, an online B2B audience targeting platform and advertising network, today announced the private beta launch of the BizAudience API - a tool for offering targeted Web site and landing page messaging to business professionals in real-time.

For the first time ever, B2B marketers can now know exactly who is visiting their sites - the moment they arrive. Visitors see more targeted messages and marketers enjoy better ROI, combining to create a more positive online experience for both site users and owners.

"Bizo was created to provide marketers with a more precise and effective way to target business professionals. Through the powerful Bizographic Targeting Platform, we are able to provide access to the largest targetable audience of business people on the market today," said Russell Glass, Bizo CEO. "The BizAudience API is a natural extension of our flagship platform. With the API, marketers can use our bizographic targeting to significantly improve the conversion rates of their landing pages - delivering more personalized Web experiences for their users."

The first-of-its-kind BizAudience API gives marketers real-time access to the business demographics, or bizographics, of their Web site visitors, so they can offer only the most relevant ads and content on their landing pages. The API makes it easy for any Web site owner to easily personalize the experience for business visitors, and convert more visitors for a higher ROI on all marketing activities. For example, a marketer can choose to serve only finance-related content the moment it identifies a visitor as a CFO.

Bizo helps marketers better target business audiences online, while helping publishers better monetize their audiences. Because Bizo can deliver more targeted advertising based on the audience's attributes and behaviors, publishers earn more from their inventory than they would with traditional ad networks. Several B2B industry publishing heavyweights, including interCLICK - the first ad network to join Bizo's Premier Data Reseller Program - also rely on Bizo to target B2B audiences so they can efficiently drive results.

"We have tested several data providers and have found Bizo's dataset to be far and away the best source on the market for real-time knowledge of business professionals," said Jason Lynn, interCLICK Chief Strategy Officer. "We look forward to using the BizAudience API to access Bizo's high-quality targeting data and ultimately deliver the best ROI to our B2B advertisers."

Source: Bizo