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Bing Searches Up 5% in January 2010

By admin - Posted on March 3rd, 2010
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Google received 71 percent of U.S. Searches

New York, N.Y., Feb. 10, 2010 - Experian Hitwise announced today that Google accounted for 71.49 percent of all U.S. searches conducted in the four weeks ending Jan. 31, 2010.

Yahoo! Search, Bing and Ask.com received 14.57 percent, 9.37 percent and 2.64 percent, respectively.

The remaining 65 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.93 percent of U.S. searches.

Percentage of U.S. Searches among leading search engine providers

Domain

 December 2009

January 2010

Month-over-month percentage change

www.google.com

72.25%

71.49%

-1%

search.yahoo.com

14.83%

14.57%

-2%

www.bing.com*

8.92%

9.37%

5%

www.ask.com

2.54%

2.64%

4%

Note: Data is based on four-week rolling periods (ending Jan. 2, 2010, and Jan. 31, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only.

*This includes executed searches on Bing.com but does not include searches on Club.Live.com.

Source: Experian Hitwise

Longer searches increase this past month

Longer search queries, averaging searches of five to more than eight words in length, were up 5 percent between December 2009 and January 2010. Searches of eight or more words increased 6 percent. The same time period showed that shorter search queries - those averaging one to four words long - were down 1 percent from month to month. Searches of one word comprised the majority of searches, amounting to 23.67 percent of all queries.

Percentage of U.S. clicks by number of keywords

Subject

December 2009

January 2010

Month-over-month percentage change

One word

24.34%

23.67%

-3%

Two words

23.41%

22.99%

-2%

Three words

20.32%

20.33%

0%

Four words

13.79%

14.04%

2%

Five words

8.02%

8.32%

4%

Six words

4.37%

4.57%

5%

Seven words

2.37%

2.50%

5%

Eight or more words

3.38%

3.58%

6%

Note: Data is based on four-week rolling periods (ending Jan. 2, 2010, and Jan. 31, 2010) from the Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Google is greatest source of traffic to key U.S. industries; Bing sees continued growth to verticals

Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing January 2010 with December 2009, Automotive, Business and Finance, Entertainment, News and Media, Shopping, Social Networking and Sports categories showed double-digit increases in their share of traffic coming directly from search engines.

Among the top three search engines, Google sent the most visits to the four categories below. Google's percentage of upstream traffic grew for the Automotive, Shopping and Travel categories. Bing saw double-digit growth among all four categories, including a 94 percent increase in the Health category.

Percentage of U.S. upstream traffic from search engines among verticals

 

Google

Yahoo! Search

Bing**

Domain

Jan. 2009

Jan. 2010

Year-over-year percentage change

Jan. 2009

Jan. 2010

Year-over-year percentage change

Jan. 2009

Jan. 2010

Year-over-year percentage change

Automotive

19.45%

22.54%

16%

4.51%

4.05%

-10%

1.33%

2.51%

89%

Health

32.52%

32.29%

-1%

6.54%

4.80%

-27%

1.82%

3.52%

94%

Shopping

17.71%

19.93%

13%

4.16%

3.62%

-13%

1.24%

2.28%

84%

Travel

27.07%

29.50%

9%

5.14%

4.10%

-20%

1.91%

2.89%

51%

Note: Data is based on monthly upstream traffic from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only.

**This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.

Source: Experian Hitwise

Source: Experian Hitwise

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