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Bing Searches Increase 7% in October 2009

By admin - Posted on November 11th, 2009
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Google Receives 70% of searches for same period

New York, N.Y., Nov. 11, 2009 - Experian Hitwise announced today that Google accounted for 70.60 percent of all U.S. searches conducted in the four weeks ending Oct. 31, 2009. Yahoo! Search, Bing and Ask.com received 16.14 percent, 9.57 percent and 2.62 percent, respectively. The remaining 52 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.10 percent of U.S. searches.

Percentage of U.S. searches among leading search engine providers
Domain September 2009

October 2009

Month-over-month percent change

www.google.com

71.08%

70.60%

-1%

search.yahoo.com

16.38%

16.14%

-1%

www.bing.com*

8.96%

9.57%

7%

www.ask.com

2.56%

2.62%

2%

Note: Data is based on four-week rolling periods (ending Oct. 31, 2009, and Oct. 3, 2009) from the Hitwise sample of 10 million U.S. Internet users.

*This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.

Source: Experian Hitwise

Longer searches increase this past month

Longer search queries, averaging searches of five to more than eight words in length, increased 3 percent between October and September 2009. Searches of eight or more words increased 4 percent. The same time period showed that shorter search queries - those averaging one to four words long - decreased 1 percent from month to month. Searches of one word comprised the majority of searches, amounting to 24.03 percent of all queries.

Percentage of U.S. clicks by number of keywords

Subject

September 2009

October 2009

Month-over-month percent change

One word

24.32%

24.03%

-1%

Two words

23.55%

23.13%

-2%

Three words

20.52%

20.53%

0%

Four words

13.69%

13.83%

1%

Five words

7.94%

8.13%

2%

Six words

4.30%

4.42%

3%

Seven words

2.33%

2.43%

4%

Eight or more words

3.35%

3.49%

4%

Note: Data is based on four-week rolling periods (ending Oct. 31, 2009, and Oct. 3, 2009) from the Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Google is a greater source of traffic to key U.S. industries

Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing October 2009 with October 2008, Automotive, Business and Finance, Entertainment, News and Media, Online Video, Social Networking and Sports categories showed double-digit increases in their share of traffic coming directly from search engines.

U.S. category upstream traffic from search engines and Google - October 2009

Category

Percentage of category traffic from search engines - October 2009

Percent change in share of traffic from search engines - October 2008-October 2009

Percentage of category traffic from Google - October 2009

Percent change in share of traffic from Google - October 2008- October 2009

Automotive

30.21%

18%

21.22%

19%

Business and Finance

22.17%

19%

15.63%

21%

Entertainment

28.55%

21%

19.37%

20%

Health and Medical

42.72%

-5%

30.98%

-3%

News and Media

25.43%

22%

17.24%

14%

Online Video**

36.21%

12%

25.75%

9%

Shopping and Classifieds

27.27%

8%

19.06%

9%

Social Networking**

20.53%

11%

13.86%

13%

Sports

16.30%

36%

11.38%

35%

Travel

38.48%

8%

28.81%

9%

Note: All figures are based on U.S. data from the Hitwise sample of 10 million Internet users.

**Denotes a custom category

Source: Experian Hitwise

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