Autonomy Interwoven Named a Web Content Management Leader for External Sites by Forrester
Report Shows Autonomy Interwoven Ranked Number One in Web Content Management Strategy and Product Direction
Cambridge, UK and San Francisco, CA, June 4, 2009 -- Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced Autonomy Interwoven has been named a leader in the June 2009 report, titled “The Forrester Wave™: Web Content Management for External Sites, Q2 2009.” Forrester evaluated 10 Web Content Management (WCM) vendors, and rated providers based on current product offering, strategy, and overall market presence. In this report, Autonomy Interwoven was named a Leader, and ranked number one in strategy and product direction.
The Forrester Wave profile on Autonomy Interwoven states:
* “Interwoven has continued its focus on supporting marketing-centric Web sites. Witness its acquisition of site optimization vendor Optimost, the introduction of targeting and segmentation tools, and improvements to the dynamic delivery capabilities of LiveSite.”
* “Autonomy’s IDOL (Intelligent Data Operating Layer) technology could in fact enrich and extend Interwoven’s support for marketers and marketing-centric sites."
“Interwoven has always been focused on delivering innovative and powerful solutions to help marketers build persuasive, engaging, and compelling online experiences, and we are pleased to see Forrester recognize this by giving Interwoven the highest score in product strategy and direction,” said Anthony Bettencourt, CEO of Autonomy Interwoven. “We are focused on building on this momentum, and by combining Interwoven’s web solutions with Autonomy’s IDOL platform, we have delivered an entirely new and unique framework that will transform online marketing. This Meaning Based Marketing approach is based on Autonomy’s unique ability to automatically understand the meaning, analyze, and act on all forms of information, and powers a comprehensive portfolio of marketing applications that will help businesses win market share and drive growth.”
Meaning Based Marketing Capabilities from Autonomy Interwoven:
Autonomy Interwoven recently announced several new offerings, based on the completed integration of the Autonomy IDOL platform with Interwoven’s web solutions:
* Automatically listen, understand, and act on social media sentiment
* Automatically segment, optimize, and deliver targeted content to customers
* Automatically retrieve, analyze, and process rich media content
* Automatically archive dynamic web content for compliance
Source: Autonomy Corporation plc
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