Autonomy Corporation Wins Best Innovation Award for Ground-Breaking Meaning Based Marketing Solutions Portfolio

Coveted Accolade Celebrates Autonomy’s Sector-Defining Vision and Technology

CAMBRIDGE, UK and SAN FRANCISCO, CA, August 17, 2009 -- Autonomy Corporation plc (LSE: AU. or AU.L), a global leader in infrastructure software for the enterprise, today announced that it has been named the winner of the ‘Best Innovation Award’ in the Best Business Awards 2009 for its sector-defining Meaning Based Marketing (MBM) solutions portfolio. The prestigious accolade highlights Autonomy’s unique ability to develop industry-firsts and successfully bring them to market. MBM has transformed how businesses understand and interact with their customers in today’s multi-channel, digital world, resulting in dramatic improvements to business outcomes. Powered by Autonomy’s acclaimed meaning-based technology, MBM delivers the most comprehensive understanding of customer interactions, and automates the appropriate action so that each connection can be individualized and optimized.

“We particularly like the fact that Autonomy’s products go beyond the conventional tracking and analysis systems provided by many of its competitors,” said Andrew Areoff, Director at Areoff and a Judge at the Best Business Awards. “Autonomy’s innovative Meaning Based Marketing (MBM) solutions portfolio allows companies to increase sales through the intelligent monitoring and real-time reaction to all forms of user interaction from text through to rich media and even call centre conversion analysis. These areas of the supplier/customer interaction that are very rarely addressed in conjunction with the more usual forms of interaction give the Autonomy solution a real competitive edge in helping companies to be more profitable.”

Nowadays, the web is the most powerful tool for businesses of all sizes to inform, persuade, and build trust and loyalty with customers and prospects. But if web visitors don’t get what they are looking for quickly, chances are they will turn to look at competitive offerings. The ability to effectively engage and convert customers as well as retain their attention over time is determined by the ability to listen to them, understand their true intent, and respond appropriately with an engaging experience. Autonomy’s Meaning Based Marketing (MBM) solutions portfolio empowers marketers with the ability to deliver the right web experience to the right person at the right time based on an understanding of visitor interactions, patterns, behaviors, histories, and interests across multiple channels, providing a competitive arsenal for transforming and growing their online presence.

“Autonomy's innovations allow companies to leverage the richness of unstructured information from a number of sources in real-time and react at the point of opportunity rather than after the event. It is this instant reaction and intelligent gathering of information that made Autonomy’s entry stand out,” concluded Areoff.

Source: Autonomy Corporation plc