Atrinsic Selected by Mountain Gear as Integrated Marketing Partner

E-Retailer chooses Atrinsic for its integrated services and online retail management expertise.

New York (October 5, 2009) - Atrinsic, Inc., (NASDAQ: ATRN), announced today that Mountain Gear, an e-retail expert in climbing, mountaineering, and outdoor adventures, has selected Atrinsic as its full-service integrated marketing partner.

From humble beginnings with just a handmade backpack in a living room, Mountain Gear is now an internationally recognized expert in backcountry adventures. Mountain Gear is dedicated to providing the best equipment and gear, and protecting the environment, which includes eco-friendly headquarters and distribution centers.

“Atrinsic clearly understands our company and has the ability to allow us to exceed our business goals. Simply put, we believe they have a talented team with the necessary tools to create a mutually beneficial partnership for us both,” Dave Noonan, Vice President of Marketing for Mountain Gear, said.

Mountain Gear employs each of Atrinsic’s full-service offerings to maximize effectiveness and optimization across digital channels, while minimizing cross-channel cannibalization. Using the AdQuotient Platform, Atrinsic is able to provide Mountain Gear with complete online retail management via paid search, SEO, affiliate network and program management, display media, social media, business intelligence and exclusive brand protection.

“Atrinsic operates as a new breed of interactive agency. Our ability to offer Mountain Gear a cross-platform approach will allow them to acquire customers in the most cost-efficient manner while protecting the integrity of the Mountain Gear brand. We are excited to work with Mountain Gear to market their high-quality products and community initiatives,” Aaron Baker, Executive Vice President for Atrinsic Interactive, stated.

Source: Atrinsic, Inc.