ATG Announces ATG Lead Performance

Helps Local, Vertical Publishers Deliver Quality Leads and Track ROI

March 23, 2010 -- SAN DIEGO -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), a provider of commerce solutions, today announced the availability of ATG Lead Performance, an integrated solution that enables local and vertical directory publishers and interactive agencies to profitably deliver leads – and prove the value of those leads – to their advertising customers.

The announcement was made today from Marketplaces 2010, a conference focused on innovation in the local vertical media industry.

“ATG Lead Performance helps our dealers track their advertising performance, connect with prospective buyers in real time, and close more business. That kind of value proposition helps keep our business sailing.”

ATG Lead Performance currently helps hundreds of global online directories, publishers, marketers, and interactive agencies confidently grow their cross-channel ad revenue by connecting, tracking, recording, and qualifying phone leads from each unique ad listing or campaign. Now available as a single, integrated solution, ATG Lead Performance includes enhancements and additions announced today including a new Call Menu feature to help qualify and route leads from Call Tracking numbers, and a new best-of-breed Click to Chat application to provide live assistance to both consumers and advertisers.

“Statistics show that searches for local products and services exceeded out-of-market searches by a wide margin in 2009. As vertical publishers and interactive agencies seek to capitalize on that growing local online advertising market, it’s critical for them to identify the highest converting ad vehicles and channels, to convert more online traffic into leads, and to measure lead quality and conversion,” said Ryan Hoppe, Marketplaces 2010 speaker and director of product marketing for ATG’s line of business optimization solutions. “With ATG Lead Performance, publishers now have a quick, easy, integrated solution to optimize lead performance by converting more traffic into verifiable leads, acquiring and retaining more advertisers, and monetizing premium ad packages including pay-for-performance models.”

The new Call Menu feature allows advertisers to route each call tracking number through a customizable menu that helps qualify lead disposition, score leads, and split leads into multiple destination numbers. This feature enables vertical publishers to increase advertiser loyalty and ad revenue by demonstrating ad performance by segment, while delivering more qualified leads, greater ROI, and a valuable, more targeted interactive-voice-response (IVR) solution.

ATG’s new Click to Chat solution, acquired from InstantService in January 2010, allows vertical publishers to improve lead performance by cost-effectively, and at just the right moment, engaging online consumers who are looking for local products and services. For instance, Boat Trader® uses Click to Chat to acquire and support its private party sellers.

Boat Trader is the premier buying and selling resource for marine dealers, private party sellers, and consumers. The organization relies on ATG Lead Performance to increase the rate of online shopper-to-buyer conversions, and to help advertisers track the effectiveness of delivered leads. The solution also provides Boat Trader’s dealers with a 360 degree view of every in-bound phone lead, to help prove performance and enable re-marketing to increase lead closes.

“We work hard to assist our dealers in all areas of their business and especially in improving the impact of their advertising investment,” said Courtney Chalmers, Brand Manager for Boat Trader. “ATG Lead Performance helps our dealers track their advertising performance, connect with prospective buyers in real time, and close more business. That kind of value proposition helps keep our business sailing.”

Source: ATG