Aggregate Knowledge Unveils Flash Developer Toolkit

AK Dynamic Creative Package Allows Developers to Focus on Creative Development, Not Backend Configuration

San Mateo, CA - May 18, 2010 - Aggregate Knowledge, a pure-play data management and ad optimization platform (DMP) company, today unveiled a Flash Developer Toolkit that makes it easy for Adobe Flash and ActionScript developers to add dynamic content to their display ads.

The AK Dynamic Creative toolkit gives complete control over the creative process to developers and designers while maintaining a well-defined environment for the dynamic content and backend configuration.

The AK Dynamic Creative toolkit meets the needs of both Flash designers and pure ActionScript developers. For Flash designers, who are oriented toward the look-and-feel of creative as opposed to the structure, the toolkit offers a Flash creative package that comes with sample images, FLA source files, and pre-built XML code that makes it easy to hook up the dynamic content. With minimal effort, Flash designers can repurpose these samples and change the layout, look, and feel as they wish. For more advanced ActionScript coders, the toolkit sample packages also include the ActionScript libraries and documentation needed to take complete control over the dynamic creative development process.

With the AK Dynamic Creative toolkit, visual art intersects with backend science and analytics. The toolkit empowers advertisers and agencies to create totally unique visual personas for each client while bringing subtle nuances to engage with different audiences.

"The world of creative design is rapidly evolving. It's time to unleash the full power of the creative designer's imagination. We created the AK toolkit with that in mind," said Pascal Bensoussan, vice president of Product and Marketing. "AK is building the next-generation data management platform that adds data-driven targeting and optimization to the unique designs of creative artists, who can do what they do best and leave the rest to us."

The AK Dynamic Creative toolkit is now available from Aggregate Knowledge and accommodates IAB standard Flash display ads in multiple formats.

The dynamic creative products are part of the AK Discovery Platform, which provides a centralized data management and warehousing infrastructure to ingest and normalize advertising data (including offline data), manage audiences, build custom segments, and distribute them to any media channel. The real-time reporting infrastructure of the platform provides industry-defining granularity and transparency with actionable insights into exactly WHAT (creative), WHERE (inventory/placement), and WHO (audience) is driving performance.

Source: Aggregate Knowledge