Affinity Partners with Anchor Intelligence to Improve Advertiser ROI

Selects ClearMark for real-time traffic scoring and filtering

Mountain View, CA (PRWEB) December 15, 2009 -- Affinity, a text-based online advertising network, has partnered with Anchor Intelligence, a traffic quality solutions provider, to optimize its ad inventory and filter its traffic in real time.

Affinity, after evaluating various scoring solutions for several months, has licensed ClearMark to score all traffic within its network. Affinity joins the ranks of Ask.com, Burst Media, LookSmart, and several other industry leaders in partnering with Anchor Intelligence to protect advertisers and improve advertising performance.

"Our advertiser base has grown threefold this quarter, after the launch of the new user interface and new partnerships with some of the largest online publisher networks. With this growth, we felt the need to intensify our effort to combat click fraud,” said Namit Merchant, President of Affinity. "Partnering with Anchor has had an immediate and positive impact on our business by inducing additional confidence in our advertisers, assuring them of enhanced performance and higher ROI. Anchor Intelligence’s analytical rigor, comprehensive reporting system, and collective network intelligence have enabled us to achieve our goal of a zero-tolerance fraud policy."

ClearMark, Anchor's real-time traffic scoring system, classifies traffic according to quality, enabling ad providers to maximize the value of each click. Anchor Intelligence collects ROI information and best-of-breed network security intelligence from across the web to identify traffic with a high propensity to convert while filtering out invalid and fraudulent traffic in real time. As one of the first customers to deploy the ClearMark in-stream traffic scoring solution, Affinity is able to make filtering decisions as each ad click occurs, so as to minimize any impact on advertisers from invalid or fraudulent traffic.

“By investing in Anchor’s ClearMark solution, Affinity has demonstrated its deep commitment to its advertising partners,” said Ken Miller, CEO of Anchor Intelligence. “With ClearMark, Affinity has strengthened its advertising platform with world-class security and intelligence. Affinity is now perfectly positioned to drive enhanced performance for its advertisers and publishers.”

Source: Anchor Intelligence