Adventive
Adventive is an online display ad network that claims to help publishers sell more premium Internet advertising inventory. Appears to be primarily CPA-based.
From the website, for publishers:
Adventive helps you sell more of your inventory at premium CPM’s by offering advertisers a product not available through ad networks. Adventive is quick and easy to integrate, and will not slow down your site. Most importantly, it delivers a better brand experience for advertisers and real-time optimization that results in larger spend on your site.
Adventive Application and Display Ads feel more like features of the site than ads. The user completes transactions on the publisher site, increasing time spent. The ads are contextual to user intent, resulting in better quality ad units and a better user experience.
Adventive technology enables users to buy a product, download a whitepaper, request information, or otherwise advance a sale, all from within a standard or expandable ad unit.
From the website, for advertisers:
Adventive enables you to capture transactions within the ad unit. You can sell a product, enable a whitepaper to be downloaded, let a trackable coupon be printed, capture an email address, or even offer an entire e-commerce experience all without forcing the user to leave the publisher’s site.
Adventive allows you to preserve the value of your creative branding efforts, while delivering campaigns with measurable ROI. A real-time reporting and optimization engine shows you the results of your campaigns, and allows you to continuously refine for maximum impact.


