Advertise.com Adds Click Fraud Protection for Display Ads

Proprietary Tool Reduces Rate of Fraud

Sherman Oaks, Calif. - November 4, 2009 - In its aggressive campaign to protect online advertisers against click fraud, Advertise.com today announced that its patented ClickShield™ technology will be integrated with its Display Advertising Network. Advertise.com is a premier network for search, display and cost-per-action (CPA) marketing. Advertise.com's search advertising already benefits from this anti-fraud technology to protect against click fraud campaigns.

Adding click fraud protection across display advertising gives advertisers the power to add and remove traffic sources immediately based on real-time information and a level of transparency rarely available from other online ad networks. The Advertise.com display platform utilizes its publisher network using behavioral targeting, vertical channel targeting, geo-targeting and Remarketing, to boost advertisers' display ad performance.

ClickShield is Advertise.com's patented and independently-certified fraud-monitoring technology which identifies and removes low performing traffic. ClickShield optimizes the Advertise.com ad network by ensuring that clicks are "scrubbed" from fraudulent activities. This is done based on user behavior patterns and other proprietary methods.

"ClickShield™ has proven very successful on our Search Network, so it only makes sense to apply it to our display traffic.," said Daniel Yomtobian, CEO of Advertise.com. "Display advertising has gone too long without a tool to dynamically track and keep the traffic clean..."

Yomtobian believes that there is a reason the Display Advertising Industry is behind in click fraud protection. "Many display ads are billed on a CPM, so there's the perception that advertisers haven't cared about click fraud; they've paid for a set amount of impressions. With PPC there's been more focus on the click and subsequently on click fraud."

Advertisers will see greater ROI on traffic as high quality sources are added to the network faster while poor quality sources are removed immediately. This process gives advertisers control over where and when their ads show by allowing low-performing traffic channels to be automatically identified and turned off. This saves advertising dollars by delivering only the traffic that converts best.

Source: Advertise.Com