Adventive Launches Self-Serve Dynamic Ad Creation

alinks-linkAdventive Releases Latest Ad Optimization and Ad Creation Functionality

New York, NY – November 3, 2009 — Adventive, a leading provider of user experience-driven display advertising announced today the latest release of their platform that provides advertisers and agencies with the essentials to rapidly create Adventive rich media ads and real-time optimize their campaigns for maximum ROI.

With Adventive, advertisers and agencies can now quickly build and deploy engaging, interactive ads using advanced templates. Templates for the most popular IAB formats, including both static and expanding ads are now immediately available.

"Adventive now makes advanced dynamic ads easy to build," said Kevin Klein, President. "Full micro-sites, in-ad e-commerce, embedded lead capture and other dynamic capabilities can now be built in a fraction of the time."

Adventive now also includes integrated A/B testing and real-time optimization across ad groups and campaigns. Adventive 2.2 is in production and immediately available at www.Adventive.com.

"Advertises are demanding a level of dynamic optimization than they simply could not get before today", said David Koretz, CEO. "Adventive gives marketers the ability to dynamically tune their creative in real-time."

Source: Adventive