ADTECH to Provide Multimedia Ad Serving for Olive Media

Ontario − September 2, 2009 − ADTECH today announced that it will provide ad serving for Olive Media, one of Canada’s leading online media companies with the ability to reach over 14 million unique Canadian visitors monthly*. ADTECH, a leading provider of ad serving technology, is part of AOL Advertising.

Through this relationship, ADTECH will serve Olive Media’s display, video and mobile advertising. In addition, Olive Media will integrate ADTECH’s advertising platform with its customer relationship management (CRM) system.

“Having our technology selected by one of Canada’s leaders in the online advertising market shows ADTECH’s authority in the online advertising space,” said Dirk Freytag, CEO of ADTECH. “ADTECH’s multimedia ad serving capabilities and technologies will enable Olive Media to integrate digital advertising into its Netsuite product by offering a consistent user interface with an integrated platform of display, mobile and video advertisements.”

“ADTECH’s modern and flexible platform brings increased efficiency and scalability to our business,” said Phil Connell, Director of Operations and Corporate Strategy for Olive Media. “Offered in combination with a knowledgeable Canadian-based support group, ADTECH demonstrated a genuine desire to partner with Olive in our continued effort to provide best-in-class service to advertisers and publishers in the Canadian market.”

ADTECH is committed to providing ad serving technology to the Canadian market with dedicated staff headquartered in Toronto and partnerships with leading online properties including The Weather Network, MétéoMédia and now Olive Media.

Source: ADTECH