ADTECH Earns Media Rating Council Ad Serving Accreditation

New York, NY - January 20, 2010 - ADTECH, a provider of ad serving technology and part of AOL Advertising, has today issued that it has passed the Media Rating Council's (MRC) auditing process and has been granted accreditation. In doing so, ADTECH brings greater transparency and accountability to its clientele.

MRC accreditation involves an audit of ad serving systems to assure they’re compliant with both the MRC Minimum Standards for Media Ratings Research, and applicable IAB Guidelines. ADTECH was judged as in compliance with MRC’s criteria, as well as the IAB's Display Ad Impression Guidelines and the IAB's Broadband Video Ad Impression Guidelines.

"This seal confirms ADTECH's quality performance in the delivery and reporting of digital advertising," says CEO Dirk Freytag. "Only those systems that deliver banners in compliance with MRC and IAB standards receive accreditation. This is an important building block that will strengthen the credibility of online advertising. It will reassure our clients and it guarantees professionalism and trustworthiness in a very technical trade."

MRC Executive Director and CEO George Ivie stated, "ADTECH's commitment to the MRC accreditation process is a sign of its commitment to quality measurement, and we're very pleased that ADTECH is now among the industry leaders who have the distinction of achieving MRC accreditation."

Source: ADTECH